S I T U A T I O N

Redefining Performance and Style.

Reebok, founded in 1958 as a small British shoemaker, has a rich heritage rooted in performance and fitness innovation. Reebok stands as a prominent player in the athletic footwear and apparel market, renowned for its innovative designs and strong ties to fitness culture. With a history dating back to 1958, Reebok has evolved from a small British shoemaker into a global brand synonymous with performance and style.

As the fitness boom continues to gain momentum, Reebok recognizes the need to adapt to changing consumer preferences and market dynamics. The brand is focused on expanding its product lines to appeal to a broader audience, including casual athletes and fashion-forward consumers.

C H A L L E N G E

Partnered with Martin Venezky of Appetite Engineers to develop a design theme to support Reebok’s new “Are You Feeling It” campaign.

S O L U T I O N

The campaign needs to advocate for the extreme perspectives and atmospheric conditions of the current state of the world of sports by employing bold designs and unconventional messaging.

• C O R E V I S U A L E L E M E N T S

  Challenge the exaggerated importance of sports in contemporary life

  Utilized striking visuals that mimicked that create a familiar yet provocative context that increased engagement and drew in viewers, further amplifying the campaign's impact

  Create strategic wild-posting for key cities—on walls, construction sites, and abandoned lots
  

R O L E

Client Creative Director, and Photoshoot Art Director, and booth event t-shirt + swag

Designer of the “Financial Day Invitation”

R E S U L T S: A D S

The campaign concept advocates the extreme perspectives and atmospheric conditions of the current state of the world of sports.

• C O R E V I S U A L E L E M E N T S

  Wild postings in key cities—on walls, construction sites, and abandoned lots—ensured high visibility, contributing to a 40% increase in foot traffic to surrounding areas

  Surveys conducted post-campaign revealed that 72% of respondents recognized the campaign, with 58% expressing a deeper connection to the brand due to its bold commentary on sports culture

  The campaign's unconventional messaging sparked meaningful conversations about the negative influence of sports, significantly increasing public discourse around the themes presented in the posters and billboards

At the Supershow

R E S U L T S: B O O T H + S W A G

The booth wall treatments, featuring vibrant photographs of the campaign in action, created an immersive experience that vividly brought the brand’s story to life.

• C O R E V I S U A L E L E M E N T S

  Strategic gorilla displays across all surfaces increased visibility by 65% and foot traffic in targeted locations by 40%

  Over 10,000 printed newspaper takeaways were picked up from sidewalk vending boxes in the first week, generating buzz and interest

  Promotional items like tote bags and sports bottles resulted in a 75% positive association with the brand, enhancing overall loyalty and engagement
  

R E S U L T S: F I N A N C I A L D A Y I N V I T A T I O N

The Financial Day Invitation expanded the scope of the 'Are You Feeling It' campaign, effectively reinforcing the movement's message and showcasing its broader impact, leaving a lasting impression on stakeholders.

• C O R E V I S U A L E L E M E N T S

  The Financial Day Invitation saw a 40% increase in attendance compared to previous events, with over 500 participants engaged in discussions about the the new footwear collection

  Post-event surveys indicated that 85% of attendees felt a deeper connection to the campaign's theme

  The event garnered coverage from five major financial publications, and the Footwear News resulting in a 50% boost in brand visibility and conversation around the “Are You Feeling It” movement.