C H A L L E N G E

Develop a vibrant social media strategy and presence that empowers the modern young woman. Focus on crafting an engaging brand voice that fosters connection and community, amplifying inspiring content, expert advice, and trending topics. Through curated posts, reels, and interactive campaigns, showcase must-have products across various categories while encouraging women to celebrate and uplift one another. Integrate e-commerce seamlessly into social channels, creating a dynamic, supportive online space where passions and ambitions are shared and celebrated.

S O L U T I O N

• M A R K E T I N G

  Launch a social media campaign highlighting user success stories and brand values

  Collaborate with influencers and thought leaders to expand reach and credibility
  

• D I G I T A L E X P E R I E N C E

  Design an intuitive, mobile-responsive website with a clean, contemporary aesthetic

  Design an attractive and easy-to-use product catalog

  Create detailed product pages with high-quality images, descriptions, and reviews

R O L E

Executive Creative Director

R E S U L T S

An approach that blends warmth, and freshness, with an emphasis that you every day should be elevated to a celebration–leaving the brand to stand out from the crowd.

• M A R K E T I N G

  Social media presence focused on fostering meaningful conversations and sharing inspirational content

  Influencer partnerships with diverse, relatable women who embody Exactly’s values and nurtures the aspirations of modern young women
  

• D I G I T A L E X P E R I E N C E

  Clean, contemporary website layout with ample white space and high-quality imagery

  Exactly is a dynamic lifestyle platform designed to inspire, empower, and equip the modern young woman

  Our vibrant brand voice and curated e-commerce offerings create a supportive community where women can celebrate their passions and pursue their ambitions

S O L U T I O N

Developed a social media-focused brand strategy, creating a dynamic visual language that unified all farm activities and strengthened brand recognition. Leveraged engaging visuals and storytelling to highlight the premium quality of the products, enhancing the brand's presence and equity across social platforms.

• S T R A T E G I C P A R T N E R S H I P S

  Collaborated with chefs and influencers to create recipes and endorsements, expanding audience reach and boosting credibility.

  Partnered with retailers to secure dedicated shelf space, positioning the premium jarred vegetables as a gourmet alternative.

• M A R K E T I N G + A D V E R T I S I N G

  Launched a campaign aimed at health-conscious consumers, promoting nutritional benefits and convenience through social media, online ads, and print. Emphasized year-round availability with seasonal promotions.

• E D U C A T I O N C A M P A I G N

  Crafted a compelling brand narrative to educate consumers on the benefits of peak-season preserved produce, emphasizing sustainable farming practices.

  Developed content showcasing advantages and organized events to demonstrate the superior quality of jarred vegetables over traditional canning.

R O L E

Sr. Creative Director, and Brand Strategist

R E S U L T

The brand identity refresh for the regional urban farm yielded significant positive outcomes, transforming its market position and consumer perception.

• R E V A M P E D V I S U A L I D E N T I T Y

  Social media campaign drove a 40% increase in vegetable sales and boosted brand recognition by 30%, solidifying Acme Canning Co. as a premium yet accessible artisanal brand.

  Social media engagement surveys revealed 78% of followers now view the brand as “high-quality, artisanal produce,” a significant jump from 30% prior to the campaign.

• M A R K E T I N G + A D V E R T I S I N G

  Instagram followers increased by 150%

  Unprompted awareness among target consumers rose from 15% to 42%, reflecting successful market penetration.

C H A L L E N G E

Craft a dynamic social media strategy for a Midwest food brand inspired by George Washington Carver's innovations. Showcase its mission to deliver wholesome, sustainable products through engaging posts, reels, and influencer collaborations. Highlight licensing opportunities for food brands while inspiring consumers with storytelling and interactive campaigns that celebrate Carver’s legacy and the brand’s commitment to health, innovation, and community values.

S O L U T I O N

• D I G I T A L E N G A G E M E N T

  Clean, modern design with earthy color scheme

  Educational section on Carver’s innovations and their modern applications

  Recipe blog featuring creative uses of brand products

• M A R K E T I N G S T R A T E G Y

  Share visually stunning product photos and recipe ideas to inspire creativity.

  Spark conversations around sustainable agriculture, nutrition, and the innovative spirit of George Washington Carver.

  Host live cooking demos and educational reels celebrating Carver’s contributions to food and agriculture.

  Create short, shareable videos featuring quick recipes, food hacks, and tips using “Carver’s Legacy” ingredients.

  Collaborate with influencers and chefs to amplify the program’s reach, showcasing the versatility and benefits of these ingredients in their content.

R O L E

Executive Creative Director, and Brand Strategist

R E S U L T S

Based on the provided solution, here are hypothetical results for the “Carver's Legacy” brand initiative:

• D I G I T A L E N G A G E M E N T

  Average time spent on the educational social content increased by 40%

• M A R K E T I N G S T R A T E G Y

  Recipe blog attracted 100,000 unique monthly visitors within the first year

  70% of surveyed customers reported trying at least one recipe from the blog

  Instagram followers grew by 500% in the first year

  Twitter engagement rates increased by 300%, with sustainability-related posts performing best

  YouTube channel reached 500,000 subscribers within 18 months

  TikTok account gained 1 million followers, with several videos going viral

C H A L L E N G E

Create a compelling 360° advertising campaign that embodies the novel and series, engaging a diverse audience. It should evoke the charm and emotional depth of the characters’ journeys while generating buzz and anticipation for the series premiere.

S O L U T I O N

Create a 360° advertising campaign with a multi-platform strategy designed to generate buzz and attract diverse audiences.

• V I S U A L M E S S A G I N G

  Design a cohesive visual aesthetic featuring dynamic photo collages that blend 1930s elements with modern sensibilities

• D I G I T A L E N G A G E M E N T

  Create social media teasers and quizzes that highlight key characters, iconic moments, and themes

R O L E

Designer, and Illustrator

R E S U L T

Created a compelling 360° campaign for “The Pursuit of Love,” we launched the “Love in the Time of Turmoil” initiative, focusing on out-of-home (OOH) advertising and social media.

• V I S U A L M E S S A G I N G

  The unique visual aesthetic is expected to drive a 40% increase in brand recognition among the target audience, with social media engagement for visual content projected to be three times higher than the industry average

• D I G I T A L E N G A G E M E N T

  Social media teasers could generate approximately 5-10% of total impressions across platforms.

C H A L L E N G E

Develop a compelling social media presence and strategy for a new national lifestyle brand that embodies the epicurean life. Showcase its vision through engaging and shareable content that highlights home building, interiors, products, cooking, entertaining, and technology. Create a cohesive branding identity, craft a visually striking pitch deck, and design a website that seamlessly integrates with the social media strategy to captivate audiences and establish a strong digital footprint.

S O L U T I O N

• M A R K E T I N G

  Focus on creating and sharing compelling content on Instagram, Pinterest, and YouTube that showcases the intersection of cooking, home design, and entertaining to engage a lifestyle-focused audience

  Partner with key influencers in the culinary and interior design spaces to amplify brand awareness and connect with target customers through trusted voices

  Create a branded hashtag campaign to inspire user-generated content, encouraging customers to share their own culinary experiences and home entertaining moments, further building the brand’s community and visibility

R O L E

Sr. VP Marketing, Executive Creative Director, Brand Strategist and Co-General Manager

R E S U L T S

The effectiveness of the comprehensive branding and marketing strategy in establishing Culinary Homes as a distinctive and desirable luxury brand in the home building and epicurean lifestyle space.

• M A R K E T I N G

  Instagram followers grew by 200% in the first 6 months, with engagement rates 3x higher than the industry average, significantly boosting brand visibility and interaction

  The branded hashtag campaign generated over 10,000 user-generated posts in the first year, driving organic content creation and increasing brand reach

  Influencer partnerships led to a 150% increase in website traffic from social media, amplifying Culinary Homes’ online presence and attracting a wider audience