C L I E N T
LinwoodBlue:
Culinary Homes
P R O J E C T
Reimagining Luxury Living
| Brand Identity | Branded Merchandise
| Digital | Strategy
S I T U A T I O N
Where kitchens and entertaining spaces are the heart of the home
Culinary Homes is one of three distinct luxury brands within the Linwood Blue portfolio, offering custom-designed homes tailored to each client’s unique lifestyle.
Culinary Homes is the intersection of food lovers and custom home building. As a lifestyle brand, Culinary Homes embodies the epicurean life through the lens of home building, interiors, products, cooking, entertaining, and technology.
“The brand identity conveys the engaging experience of Culinary Home’s curated home models that truly elevate the kitchen and entertaining spaces as the focal points of the home and sets the company apart in its category.”
Celebrity Pitch Deck
“The pitch deck for ‘Culinary Homes’ highlights a portfolio of custom-designed luxury residences, where the kitchen and entertaining spaces are elevated as the heart of the home, showcasing unparalleled craftsmanship and a commitment to personalized, high-end living.”
C L I C K O N I M A G E B E L O W T O E N L A R G E ↓
Website
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E L A N D I N G P A G E ↓
W E B S I T E | L A N D I N G P A G E
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E ↓
W E B S I T E | O U R D I F F E R E N C E S
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E S ↓
W E B S I T E | H O M E M O D E L S
W E B S I T E | G A B L E C R E S T
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E S ↓
W E B S I T E | G A R A G E ’ S
W E B S I T E | B A C K Y A R D H O M E S
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E ↓
W E B S I T E | D E S I G N S T U D I O
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E S ↓
W E B S I T E | S T O R E
W E B S I T E | F I E L D C A S T I R O N
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E S ↓
W E B S I T E | J O U R N A L
W E B S I T E | J O U R N A L | P L A N T S
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E S ↓
W E B S I T E | R E F E R R A L P R O G R A M
W E B S I T E | C O U N C I L O F C H E F S
S C R O L L O N I M A G E B E L O W T O S E E C O M P L E T E P A G E ↓
W E B S I T E | A B O U T
W E B S I T E | A B O U T | H I S T O R Y
YouTube Video
Instagram Posts
C H A L L E N G E
Develop branding identity, pitch deck, website, and social media presence for a new national lifestyle brand that embodies the epicurean life through the lens of home building, interiors, products, cooking, entertaining, and technology.
S O L U T I O N
C O R E V I S U A L E L E M E N T S
Create a unique logo that integrates iconic culinary features, such as the electric coils of a retro cooktop, evoking a sense of culinary craftsmanship and elegance
Develop a sophisticated color palette combining rich blue tones with neutral colors to reflect luxury and elegance, complemented by well-lit, vibrant environmental photography that injects energy into the brand visuals
Design an interactive platform and blog that not only showcases ‘Culinary Homes’ luxurious projects but also offers cooking tips, home entertaining ideas, and design inspiration to create a seamless blend of culinary lifestyle and home design
M A R K E T I N G
Focus on creating and sharing compelling content on Instagram, Pinterest, and YouTube that showcases the intersection of cooking, home design, and entertaining to engage a lifestyle-focused audience
Partner with key influencers in the culinary and interior design spaces to amplify brand awareness and connect with target customers through trusted voices
Create a branded hashtag campaign to inspire user-generated content, encouraging customers to share their own culinary experiences and home entertaining moments, further building the brand’s community and visibility
R O L E
Sr. VP Marketing, Executive Creative Director, Brand Strategist and Co-General Manager
R E S U L T S
The effectiveness of the comprehensive branding and marketing strategy in establishing Culinary Homes as a distinctive and desirable luxury brand in the home building and epicurean lifestyle space.
C O R E V I S U A L E L E M E N T S
The retro cooktop coil-inspired logo achieved 92% recognition among the target audience within three months, establishing a memorable visual identity for Culinary Homes
The sophisticated blue and neutral color palette received praise from 88% of design professionals for its elegant and versatile appeal, helping position the brand as both refined and approachable.
High-quality environmental photography increased digital platform engagement by 75%, outpacing traditional stock imagery and reinforcing the brand's focus on real-life, aspirational living experiences.
M A R K E T I N G
Instagram followers grew by 200% in the first 6 months, with engagement rates 3x higher than the industry average, significantly boosting brand visibility and interaction
The branded hashtag campaign generated over 10,000 user-generated posts in the first year, driving organic content creation and increasing brand reach
Influencer partnerships led to a 150% increase in website traffic from social media, amplifying Culinary Homes’ online presence and attracting a wider audience