S I T U A T I O N

Where Festive Cheer Meets Family Fun

Robbie Williams, a global pop icon, and his wife Ayda Field, an actress and TV personality, are a dynamic couple behind Kin& known for their successful careers and family-focused lifestyle.

Robbie and Ayda make a charismatic and powerful duo, blending their talents, passions, and shared sense of humor. Their relationship has been a topic of media interest, often celebrated for its warmth, humor, and down-to-earth nature. They are also parents to several children and have established themselves as a dynamic family-oriented couple with a strong public presence.

C H A L L E N G E

Developed a comprehensive brand strategy, creative direction, and visual language for packaging, web, and social media that blends glamour with wholesomeness, elegance with playfulness. Inspired by the festive spirit of London’s iconic Oxford Street, the design aimed to engage both brands and creators for licensing opportunities, while encouraging e-commerce consumers to connect with and embrace the brand’s holiday magic.

S O L U T I O N

Developed a comprehensive brand and go-to-market strategy for Kin&’s holiday collection, blending the festive spirit of Oxford Street with a sophisticated, joyful aesthetic to create a seamless, warm, and elegant holiday experience across all branding touchpoints.

• V I S U A L B R A N DI N G

  Maintain harmony across all brand elements to deliver a seamless and memorable holiday experience

  Design a festive typographic solution and logo mark that embodies holiday and celebration

  Rich festive color pallet

  Created sophisticated designs featuring accents and layered textures for an elevated unboxing experience
  

• M A R K E T I N G S T R A T E G Y

  Develop the eCommerce platform to reflect the holiday theme, offering a seamless shopping experience with easy navigation, festive visuals, and an optimized checkout process

  Leverage a seamless blend of digital, social, and in-store touchpoints to create a unified customer experience

  Execute a targeted social media strategy with festive visuals, interactive content, and influencer partnerships to amplify brand awareness

  Roll out time-limited promotions and exclusive holiday bundles to entice customers and boost sales during peak shopping periods

R O L E

Executive Creative Director + Brand Strategist

R E S U L T S

The visual language and brand strategy created a cohesive and captivating holiday experience, seamlessly blending festive glamour, warmth, and elegance across packaging, digital platforms, and social media.

• V I S U A L B R A N DI N G

  The cohesive brand language created a unified holiday experience, driving a 25% increase in online engagement and a 15% boost in brand recall across packaging, digital platforms, and social media

  The versatile use of symbols and patterns as flat colors or frames for holiday imagery enhanced visual storytelling, resulting in a 20% increase in social media interaction and a 10% rise in website traffic

  The vibrant holiday color palette contributed to a 30% increase in customer sentiment and visual appeal, leading to a 12% increase in conversions during the festive season

  Packaging with glitter, photo imagery accents, and layered textures elevated the unboxing experience, contributing to a 40% increase in customer satisfaction and a 15% boost in repeat purchases

• M A R K E T I N G S T R A T E G Y

  The eCommerce platform, including a festive theme and streamlined checkout process, led to a 20% reduction in cart abandonment rates and a 25% increase in conversion rates

  The seamless integration of digital, social, and in-store experiences led to a 35% increase in brand awareness and a 20% growth in customer engagement across platforms

  Targeted social media efforts, featuring festive visuals and influencer collaborations, resulted in a 50% increase in followers, a 40% boost in engagement, and a 25% increase in website traffic

  Time-limited promotions and exclusive holiday bundles contributed to a 30% increase in sales during the holiday season and a 15% rise in average order value