C L I E N T
ISTAT
P R O J E C T
Connect The World’s Aviation Leaders Across Iconic Destinations
| Experiential
3d Renderings
S H A N G H A I F R O N T
S H A N G H A I B A C K
S I T U A T I O N
Connecting and Advancing the Global Aircraft Trading Industry
ISTAT (International Society of Transport Aircraft Trading) is a global professional organization established in 1983, serving the aviation industry with a focus on the buying, selling, leasing, and financing of commercial aircraft. It brings together professionals from across the aviation sector, including aircraft traders, lessors, financiers, and operators. ISTAT promotes industry networking, knowledge sharing, and professional development through events, educational programs, and a strong ethical framework, playing a key role in advancing the interests of those involved in the commercial aircraft market worldwide
B E R L I N F R O N T
B E R L I N B A C K
A U S T I N F R O N T
A U S T I N B A C K
A U S T I N F R O N T
A U S T I N B A C K
C L I C K O N I M A G E B E L O W T O E N L A R G E ↓
C H A L L E N G E
The challenge was to create visually striking and interactive backdrops that resonated with a diverse global audience, sparking excitement and social media engagement. These designs had to capture the essence of iconic global locations while fostering networking, collaboration, and thought leadership at key ISTAT events.
S O L U T I O N
Create vintage-inspired travel poster backdrops, featuring vibrant depictions of local attractions, designed to evoke wanderlust and excitement while driving social media engagement and sharing.
C O R E V I S U A L E L E M E N T S
Develope distinct color palettes for each event, ensuring the backdrops were visually tailored to the local culture and atmosphere
Designed backdrops featuring vibrant depictions of iconic local attractions, evoking wanderlust and excitement
Integrated interactive elements in the design to encourage attendees to take photos and share their experiences, amplifying the event’s reach and visibility
R O L E
Designer, and Illustrator
R E S U L T S
The vintage-inspired travel poster backdrops captured the essence of each event location, sparking excitement and driving social media engagement.
C O R E V I S U A L E L E M E N T S
The custom color palettes and interactive design elements resonated with a global audience, enhancing the atmosphere and fostering meaningful connections among industry professionals
Social media activity increased by 150%, with attendees sharing photos and tagging the event, significantly boosting online visibility
The hashtag associated with the event saw a 200% increase in usage, contributing to higher engagement and brand awareness
Over 80% of attendees interacted with the backdrops by taking photos, leading to a notable increase in attendee-generated content