S I T U A T I O N

Herbalife empowering lives; commitment to health, community, and opportunity

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

C H A L L E N G E

Develop a wall graphics story that expresses the Herbalife brand [accessible, fun & quality] and provides easy use and understanding about Herbalife products

S O L U T I O N

The wall graphics will showcase Herbalife’s values and product benefits through a cohesive, multi-floor story, with each floor immersing visitors in the brand's approachable identity.

• C O R E V I S U A L E L E M E N T S

  The entire journey across the floors will feature seamless visual storytelling, where each floor's design flows naturally into the next. Color schemes, typography, and imagery will remain consistent throughout, reinforcing Herbalife’s approachable and user-friendly identity

  A balance of high-quality photography (showing real people using the products) and ingredient images (to highlight key product benefits and brand values) will be used throughout the graphics

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

Through this cohesive, multi-floor wall graphic solution, Herbalife successfully communicated its values while creating an engaging and educational environment that encouraged visitors to connect with the brand in a meaningful way.

• C O R E V I S U A L E L E M E N T S

  Visitors, especially new customers, will feel more informed and empowered, leading to increased trust in the Herbalife brand

  Visitors spent more time and walked away with a deeper understanding of Herbalife’s values of accessibility, fun, and quality, which fostered a stronger connection with the brand

  After visiting, visitors were asked about their overall satisfaction with the experience, particularly regarding the clarity of product information and the impact of the visuals