C L I E N T

Herbalife

P R O J E C T

Where innovation and nutrition converge

 

| Experiential

 

S I T U A T I O N

The hub of health, innovation, and wellness

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

 
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C H A L L E N G E

Collaborate with the Gensler firm to design the interior look, feel, and signage for the new Herbalife North American HQ. Ensure all elements reflect the Herbalife brand values: accessible, fun, and quality.

S O L U T I O N

The design solution delivers a cohesive experience where every element—from interiors to signage—celebrates Herbalife’s mission while ensuring the space remains accessible, dynamic, and of the highest quality.

  • I N T E R I O R L O O K A N D F E E L

    The space is designed to be welcoming and intuitive, ensuring accessibility for all visitors and employees

    A playful use of Herbalife’s brand identity colors, combined with thoughtful materials and spatial elements, created a vibrant and fun atmosphere that promoted a sense of energy and engagement

    High-quality finishes and thoughtful details establish a professional yet approachable environment, reinforcing Herbalife’s commitment to excellence and accessibility

  • S I G N A G E A N D W A Y F I N D I N G

    Thoughtful design details, such as playful graphic elements, add personality and align with the vibrant, energetic tone of the overall environment

    Clear, user-friendly signage guides occupants intuitively, while the use of brand-aligned typography, colors, and graphics enhances functionality and reinforces the Herbalife identity

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

The new Herbalife North American HQ successfully reflects the brand’s values of accessibility, fun, and quality through vibrant design, intuitive wayfinding, and the strategic use of brand identity colors and fonts, resulting in improved navigation, increased employee satisfaction, and enhanced brand perception.

  • C O R E V I S U A L E L E M E N T S

    Enhanced brand perception: 90% of visitors indicate that the space effectively reflects Herbalife's values of accessibility, fun, and quality

    85% of employees report a more enjoyable and motivating work environment.

    90% of visitors report an enhanced brand perception, stating that the space effectively reflects Herbalife's values of accessibility, fun, and quality