C L I E N T

Salesforce Dreamforce 23'

P R O J E C T

Small, Medium Business: Fuel your growth

 

| Experiential

 

S I T U A T I O N

SMB is where big ideas take shape and bright futures shine

Dedicated area for small and medium businesses to ask questions and learn about how Salesforce tools and product demonstrations tailored to their needs

Dreamforce is the vehicle that educates customers and prospects about new products and services, drives adoption, builds customer loyalty, and influences their pipeline.

George P. Johnson has partnered with Salesforce since 2009 when attendance was hovering around 19,000. Attendance for 2023 was over 40,000 registered attendees.

 

3D Renderings

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Photographs

 
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C H A L L E N G E

Establish a drop-in demo zone in Hall D, adjacent to the Salesforce+ Lounge, designed to attract attendees and encourage them to engage with live product demonstrations. This interactive space needs to provide a unique opportunity for participants to explore Salesforce tools and solutions in a hands-on environment, enhancing their overall Dreamforce experience.

S O L U T I O N

Designed an engaging, interactive space that draws attendees in, encourages hands-on exploration of Salesforce products, and facilitates networking and learning in an innovative environment.

  • D E M O S T A T I O N S

    Create 6 event theme demo stations where attendees can test Salesforce products in real-time, with product experts nearby for assistance

  • N E T W O R K I N G N O O K S

    Design comfortable, semi-private areas equipped with laptops for small group demos and discussions.

R O L E

Creative Director

R E S U L T S

The design was successful in attracting attendees to the demo stations and networking areas.

  • A T T E N D E E E N G A G E M E N T

    75% increase in foot traffic to SMB compared to previous years

    90% of attendees who entered the demo zone engaged with at least one demo station

    Average dwell time in the demo zone increased to 20 minutes

  • N E T W O R K I N G N O O K S

    90% occupancy rate during peak hours

    40% increase in overall attendee engagement with Salesforce products

    50% rise in social media mentions about hands-on experiences at Dreamforce