C L I E N T

Salesforce Dreamforce 23'

P R O J E C T

Salesforce+ Studio: Catch the action, exclusive interviews, and real-time insights

 

| Experiential

 
 

S I T U A T I O N

Broadcasting the future of AI-powered business that reflects and connects Trailblazers

Salesforce+ Studio broadcasts live from the most valuable event in business—Dreamforce 23. This premier event serves as a key platform for educating customers and prospects about new products and services, driving adoption, building customer loyalty, and influencing sales pipelines.

George P. Johnson has partnered with Salesforce since 2009 when attendance was hovering around 19,000. Attendance for 2023 was over 40,000 registered attendees.

 

3D Renderings

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Photographs

 

 

C H A L L E N G E

Collaborate with Sparks, a Freeman Company creative team, to encourage attendees to sit down and watch the live broadcast.

S O L U T I O N

Carve out 2 zones for seating with in the live broadcast zone

R O L E

George P. Johnson, Creative Director, partners with the Sparks team at Freeman Company.

R E S U L T S

  • S E A T I N G C A P A C I T Y

    Zone 1: Accommodated 7 attendees

    Zone 2: Accommodated 6 attendees

  • A U D I E N C E E N G A G E M E N T

    85% average seat occupancy during live broadcasts

    40% increase in broadcast viewership compared to previous events

    70% of attendees watched at least one full broadcast segment