C L I E N T

Salesforce Dreamforce 23'

P R O J E C T

Customer Success Group: Dive into dynamic, hands-on learning

 

| Experiential

 

S I T U A T I O N

Driving success through Dreamforce 23’

Since its inception in 2009, the Dreamforce Customer Success Group has been a pivotal platform for educating customers and prospects about innovative products and services, enhancing adoption, fostering loyalty, and shaping sales pipelines. From an initial attendance of around 19,000, the event has experienced extraordinary growth, welcoming over 40,000 registered attendees in 2023, highlighting its evolution and enduring impact within the Salesforce ecosystem.

George P. Johnson has partnered with Salesforce since 2009 when attendance was hovering around 19,000. Attendance for 2023 was over 40,000 registered attendees.

 
 
 

3D Renderings

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Photographs

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C H A L L E N G E

Located in the corner of Hall D, near the secondary exit from Campground, the goal was twofold:

  • Drive traffic to a zone that educates attendees on how Customer Success & Partners can help them embrace AI + Data + CRM

  • Guide attendees to relevant Success activations and sessions across the Dreamforce campus.


S O L U T I O N

Created a visually engaging and immersive environment with carefully planned lighting, sound, and a user-friendly layout that enabled attendees to:

  • A visually compelling and user-friendly layout guided attendees through a discovery journey, with five strategically placed informational spinners for interactive learning.:

  • A large, eye-catching graphic wall with a monitor displaying dynamic AI and data visualizations, creating a futuristic atmosphere.

  • A sophisticated LED lighting system enhanced the space, changing colors and intensity to direct focus.

  • Live plants that complemented the high-tech elements, softened the environment, aligning with Dreamforce National Park themes and Salesforce's sustainability commitment.

R O L E

Creative Director

R E S U L T S

The 1,000-square-foot Customer Success & Partners zone at Dreamforce 2023 successfully met its objectives, drawing attendees to the AI + Data + CRM education area and seamlessly directing them to relevant Success activations throughout the conference.

  • A T M O S P H E R E A N D D E S I G N

    The immersive atmosphere created by the graphic wall, LED lighting system and aligned perfectly with Salesforce’s innovative brand image, resulting in a 90% positive feedback rate from attendees

    The incorporation of live plants was particularly well-received, with 85% of surveyed attendees appreciating the blend of high-tech and natural elements

    The zone’s open floor plan and strategic placement of AI + Data + CRM education areas resulted in a 35% increase in attendance

  • E N G A G E M E N T A N D T R A F F I C

    15,000 visitors over the three-day event

    Eye-catching graphic wall to attracted a steady stream of attendees

    Interactive elements kept visitors engaged with informational spinners