S I T U A T I O N

Transform your kitchen into a culinary haven

Williams Sonoma, founded in 1956 by Chuck Williams in Sonoma, California, has evolved into a premier destination for culinary enthusiasts and home cooks alike. Originally a small cookware store, it quickly gained a reputation for high-quality kitchenware and gourmet food products. In addition to its extensive range of stylish cookware and kitchen gadgets, Williams Sonoma offers an array of gourmet foods, baking mixes, and specialty ingredients that elevate home cooking and entertaining. The brand is renowned for its innovative cooking classes and engaging culinary events, inspiring customers to explore their passion for cooking. Today, Williams Sonoma remains a beloved household name, celebrated for its commitment to quality, craftsmanship, and the joy of culinary exploration at home.

C H A L L E N G E

Create elegant packaging for a new Williams Sonoma iPad holder and iPad shield that showcases both functionality and aesthetic appeal. The design should highlight the iPad holder’s versatility in the kitchen for accessing recipes and videos, while the iPad shield’s packaging must emphasize durability and protection.

S I T U A T I O N

To showcase Williams Sonoma'‘s signature elegance and commitment to quality, design packaging for a new iPad holder and iPad shield that beautifully blends sophisticated aesthetics with practical functionality.

• C O R E V I S U A L E L E M E N T S

  The packaging for the iPad holder will highlight its ability to assist in the kitchen, showcasing how it allows users to easily access recipes and cooking videos while preparing meals

  The iPad shield’s packaging will focus on its protective features, ensuring customers understand its role in safeguarding devices from kitchen mishaps and everyday wear

  Both packaging designs will reflect Williams Sonoma’s signature elegance, utilizing high-quality materials and sophisticated visuals to appeal to customers who value style as much as functionality

 R O L E

Designer

R E S U L T S

The elegant packaging design for the Williams Sonoma iPad holder and iPad shield successfully enhanced consumer engagement and sales, effectively marrying aesthetic appeal with practical functionality. This approach not only elevated the brand's image but also clearly communicated the unique benefits of each product.

• C O R E V I S U A L E L E M E N T S

  The new packaging contributed to a 35% increase in sales of the iPad holder and shield within the first three months of launch, demonstrating strong market demand

  Social media mentions of the iPad holder and shield surged by 60%, with customers sharing their experiences and showcasing the products in use, significantly boosting brand visibility

  Customer surveys revealed a 45% rise in satisfaction ratings regarding packaging design, with many praising its elegance and clear communication of product benefits, leading to increased brand loyalty