Williams Sonoma – Fleur de Sel Chocolate Cake Mix

Situation: Williams-Sonoma is a brand that sells professional and restaurant-quality kitchenwares for home use and exclusive food products Challenge: Develop the look and feel that expresses the Williams-Sonoma, along with a dash of Apple inc and a pinch of the french mystique. The design also needs to convey the chocolate and carmel flavor richness, and cross sell the Williams-Sonoma spring form pan. Role: Designer and art director Results: New dual language package design layout • Food styling and lighting photography style • All the photographic images were shot specifically for this this product