Let's Work Together:
alenastjames@icloud.com | 310 948 3100 | california
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A critical thinker, planner, and innovative entrepreneurial Creative Director specializing in creating the ultimate consumer experience with breakthrough brand campaigns that appeal to mass and luxury markets. An expert in problem-solving, connecting creativity, product marketing, research, competitive analysis, business objectives, and strategic insight brings to life one-of-a-kind experiences that captivate audiences, evolve the business, and push into the culture and people’s everyday lives. Has extensive experience developing and stewarding brand design expression and thrives when pushing new creative frontiers and crafting compelling omnichannel narratives and evergreen communications.
A critical thinker, planner, and innovative entrepreneurial Creative Director specializing in creating the ultimate consumer experience with breakthrough brand campaigns that appeal to mass and luxury markets. An expert in problem-solving, connecting creativity, product marketing, research, competitive analysis, business objectives, and strategic insight brings to life one-of-a-kind experiences that captivate audiences, evolve the business, and push into the culture and people’s everyday lives. Has extensive experience developing and stewarding brand design expression and thrives when pushing new creative frontiers and crafting compelling omnichannel narratives and evergreen communications.
People-first creative leader, motivator, and mentor who aligns motivated teams around a conceptual vision building a collaborative, and inspiring work environment for graphic designers, copywriters, content developers, photography teams, contractors, and agencies.
A collaborator who brings a strong creative point of view and a proven ability to see the big picture while building trusted relationships with creative partners and non-creative team members in the development of ideas, concurrently driving urgency on critical priorities that raise the bar for quality and innovation. Is obsessively curious, with a visionary mindset and a passion for storytelling, Web3, NFTs, in a fast-paced and highly fluid environment.
Portfolio of clients includes George P. Johnson/Salesforce/Dreamforce Hallmark, American Greetings, Reebok, Murad Skincare, Nokia, Vivendi Universal, State Farm Insurance, Houlihan Lokey, Herbalife, and more.
An impressive track record of inspiring and collaborating with creative teams to deliver uniquely inventive, strategically targeted work. A true manager who can “roll up her sleeves,” be responsible for PNL, and can work one-on-one with the team. Adept at sourcing materials; researching and interpreting style, color, influences, and other market trends; and assessing major players/competition.
Frequent (and enthusiastic) international traveler and sleuth of the fresh and unique. Relishes a challenge.