S I T U A T I O N

Unleash your inner chef and discover culinary excellence

Williams Sonoma, founded in 1956 by Chuck Williams in Sonoma, California, has evolved into a premier destination for culinary enthusiasts and home cooks alike. Originally a small cookware store, it quickly gained a reputation for high-quality kitchenware and gourmet food products. In addition to its extensive range of stylish cookware and kitchen gadgets, Williams Sonoma offers an array of gourmet foods, baking mixes, and specialty ingredients that elevate home cooking and entertaining. The brand is renowned for its innovative cooking classes and engaging culinary events, inspiring customers to explore their passion for cooking. Today, Williams Sonoma remains a beloved household name, celebrated for its commitment to quality, craftsmanship, and the joy of culinary exploration at home.

S I T U A T I O N

Create a dual-language packaging design and brand look and feel that embodies the signature elegance of Williams Sonoma while showcasing the rich flavors of Fleur de Sel Chocolate cake mix, all while promoting the versatility of the Williams Sonoma springform pan for baking enthusiasts.

C H A L L E N G E

Create a captivating packaging design that not only reflects the signature elegance of Williams Sonoma but also effectively communicates the indulgent flavors of Fleur de Sel Chocolate cake mix, while simultaneously promoting the versatility of the Williams Sonoma springform pan for avid bakers.

• C O R E V I S U A L E L E M E N T S

  Develop a design that aligns with the refined Williams Sonoma brand, using sophisticated colors and materials that evoke a sense of quality and luxury

  Ensure the packaging vividly conveys the rich and decadent essence of Fleur de Sel Chocolate, enticing consumers with mouthwatering visuals and descriptive text

  Integrate messaging that showcases the springform pan’s features and benefits, encouraging customers to see it as an essential tool for creating delicious desserts with the cake mix

R O L E

Designer

R E S U L T S

The dual-language packaging design not only captured the essence of Williams Sonoma’s signature elegance but also brought the indulgent flavors of Fleur de Sel Chocolate cake mix to life, driving impactful consumer engagement and sales. This project showcased the springform pan as a must-have tool for baking enthusiasts, resulting in remarkable market success.

• C O R E V I S U A L E L E M E N T S

  The refined design led to a 30% increase in brand recognition, as evidenced by customer surveys highlighting the packaging's appeal and alignment with Williams Sonoma's luxury image

  Eye-catching visuals and descriptive text resulted in a 25% boost in purchase intent, with shoppers reporting a stronger emotional connection to the product’s rich flavors

  Messaging about the springform pan’s versatility contributed to a 40% rise in bundled sales, demonstrating its effectiveness in encouraging customers to purchase both the cake mix and the baking tool together

  The package design led to a 50% increase in social media mentions and shares, with customers actively posting their baking creations and tagging Williams Sonoma, significantly enhancing brand visibility and community engagement