S I T U A T I O N

Blizzard Entertainment was established in 1994 and is one of the most popular, premier developers and publishers of entertainment software/video games.

S I T U A T I O N

Blizzard Entertainment was established in 1994 and is one of the most popular, premier developers and publishers of entertainment software/video games.

C H A L L E N G E

Develop a new consumer package and launch materials that express the World of Warcraft brand, attitude, and game mission.  and that expressed the game’s key features of the multiplayer game

S O L U T I O N

R O L E

Creative Director

R E S U L T S

• New package design and carton configuration allow for additional display of live game shots.

• The expansion set includes a game/Battle Chest guide + collectible character cards

• Point of sale, store promotion stands, banners, shelf talkers, and gift card ad

• Magazine print ads + online banner and module digital ads