C L I E N T

Tower Hill Farms

P R O J E C T

Brand Identity | Packaging | Website

 

| Brand Identity | Digital | Packaging | Strategy

 Brand Identity

 

S I T U A T I O N

Discover the Essence of Tower Hill Farms

Established in 1969 by Dick Gregory, Tower Hill Farms is a serene lakeside retreat in Plymouth, Massachusetts, designed for family, friends, and celebrities to reconnect with nature. Nestled by Little Long Pond and surrounded by beautiful walking trails, the property became a haven for cultural icons seeking tranquility and self-discovery.

This unique space reflects Dick Gregory's life—embodying strength, vulnerability, and spiritual exploration. The essence of Tower Hill Farms aims to capture Gregory’s lifelong pursuit of spiritual nourishment through thoughtfully crafted products.

In 2020, Dr. Christian Gregory formed a creative team, including Roger Wood, Alena St. James, and artistic director John Bellamy, to develop a consumer brand honoring his father's legacy. Tower Hill Farms was launched alongside the TriBeCa Film Festival debut of the documentary on Dick Gregory’s life, inviting everyone to embark on an inner journey inspired by his values.

 

 Packaging

 
 
 

Website

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W E B S I T E | M E D I A P R O J E C T S

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W E B S I T E | P R E S S R O O M

C H A L L E N G E

Create a visual language and compelling brand identity that captures Dick Gregory’s essence while positioning Tower Hill Farms as the heart of this celebration.

This will include a cohesive packaging design that integrates a digital and licensing strategy, fostering an engaging experience that merges the performing arts with consumer products, ensuring Gregory’s legacy resonates with a broader audience.

S O L U T I O N

Create a visual language that embodies the spirit of Dick Gregory while establishing Tower Hill Farms as the central hub of this tribute, fostering a deep and meaningful connection with audiences.

  • C O R E V I S U A L E L E M E N T S

    Create a visual identity that embodies the spirit of Tower Hill Farms

    Design packaging that seamlessly integrates the location's character with each product

    Develop a comprehensive digital strategy and licensing plan to enhance accessibility, ensuring that the essence of Gregory's contributions reaches a broader audience through innovative consumer products

R O L E

Executive Creative Director, and Brand Strategist

R E S U L T S

Design, typography, illustration and messaging use express both the creativity and experience visitors could have in the museum

  • C O R E V I S U A L E L E M E N T S

    Achieved a 60% increase in brand engagement across digital platforms, reflecting the successful resonance of the new visual identity with audiences

    Launched 15 unique nutrition products featuring the redesigned packaging, resulting in a 45% boost in sales within the first quarter

    Expanded the digital reach by 75%, successfully connecting with a wider community through targeted campaigns and strategic licensing partnerships