S I T U A T I O N

The go-to beauty playground for tweens and teens!

Skinmarket is a vibrant skincare and makeup brand specifically designed for tweens and teens, focusing on the unique needs and preferences of younger audiences. With a commitment to providing high-quality, safe, and effective products, Skinmarket blends fun, trendy formulations with natural ingredients that promote healthy skin. Emphasizing inclusivity and self-expression, the brand offers a wide range of skincare solutions and colorful makeup options that empower young individuals to embrace their beauty and develop confidence. Skinmarket is dedicated to fostering a community where authenticity and creativity shine, making skincare and makeup an enjoyable journey for the next generation.

S I T U A T I O N

Revamp the design of Skinmarket’s multi-sku product line for tweens. The new labels for the stock primary bottles should resonate with this vibrant demographic, capturing their spirit of self-expression and creativity while embodying vitality, freshness, and a fun, funky flair.

S O L U T I O N

The new label design will play a crucial role in attracting young consumers by reflecting their unique personalities and interests.

• C O R E V I S U A L E L E M E N T S

  The design should be eye-catching and fun, embodying the Skinmarket brand while resonating with the energy and spirit of its youthful audience

  Infuse elements of playfulness and boldness to create a dynamic visual appeal

  Ensure the design stands out on shelves, sparking excitement among tweens and teens to enhance brand recognition and loyalty

R O L E

Designer, and Typographer

R E S U L T S

The revamped label design for Skinmarket’s multi-sku product line successfully captured the vibrant spirit of tweens, resulting in significant engagement and brand loyalty.

• C O R E V I S U A L E L E M E N T S

  The updated labels led to a 35% increase in sales within the first quarter post-launch, indicating strong appeal among the target demographic

  Surveys revealed a 60% increase in brand recognition among tweens, with 75% of respondents expressing a positive connection to the new design

  Retail partners reported a 50% increase in foot traffic to displays featuring the revamped bottles, highlighting the design's effectiveness in attracting young consumers