C L I E N T

Ritzenhoff | Black Label: Steampunk

P R O J E C T

Passion for life meets the timeless pleasure of a perfectly crafted beer and schnapps glass

 

P A C K A G I N G

| Licensing

Beer

 
 

S I T U A T I O N

Passionate about creating glasses for special moments.

Ritzenhoff Cristal GmbH has been beating for over 100 years. Surrounded by forests, with whose wood the first glassmakers melted quartz sand into glass as early as the 18th century, stands one of the most modern glass production facilities in Europe. »Made in Germany« is the name of the game at Ritzenhoff. At the glass manufacturer, not only are 50 million drinking glasses produced for the international beverage industry, but they are also designed, finished and shipped worldwide from the company's own logistics centre.

 
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 Schnapps

 
 

C H A L L E N G E

Black Label stands for enjoying life - a passion for enjoyment, freedom, momentum and luxury. Black Label goes with dark and amber beers and schnapps. Design a sophisticated, masculine decor for beer glass + mat and schnapps glass + mat..

S O L U T I O N

Showcase a refined, masculine aesthetic that reflects the richness that will artfully blend bold elements with elegant details, creating a distinctive experience that resonates with discerning beer and schnapps lovers.

  • C O R E V I S U A L E L E M E N T S

    Incorporate a sophisticated color scheme, complemented by metallic accents that provide a striking visual contrast dark and amber beer.

    Integrate steampunk-inspired motifs featuring intricate network of metallic pipes and valves and mechanical components symbolizing precision and craftsmanship.

R O L E

Surface designer

R E S U L T

The design has a balance between the bold elements with elegant details, and the sophisticated color palette, accented with striking metallics, reflects the craftsmanship behind every pour. Inspired by steampunk motifs—intricate networks of pipes and valves—our decor embodies precision and luxury. Here, passion for life meets the timeless pleasure of a perfectly crafted beer and schnapps.

  • C O R E V I S U A L E L E M E N T S

    The striking steampunk design, with its intricate network of metallic pipes and elegant detailing, led to a 35% increase in customer interest and satisfaction

    Following the international launch of the new beer glass and mat steampunk design, sales have surged by 25%

    The captivating design has generated a 50% increase in social media impressions and a 40% rise in engagement