C L I E N T

Ritzenhoff | Black Label: Race Car

P R O J E C T

Where the thrill of the race meets the timeless pleasure of a perfectly crafted beer and schnapps glass

P A C K A G I N G

| Licensing

S I T U A T I O N

Passionate about creating glasses for special moments.

Ritzenhoff Cristal GmbH has been beating for over 100 years. Surrounded by forests, with whose wood the first glassmakers melted quartz sand into glass as early as the 18th century, stands one of the most modern glass production facilities in Europe. »Made in Germany« is the name of the game at Ritzenhoff. At the glass manufacturer, not only are 50 million drinking glasses produced for the international beverage industry, but they are also designed, finished and shipped worldwide from the company's own logistics centre.

C H A L L E N G E

Black Label stands for enjoying life - a passion for enjoyment, freedom, momentum and luxury. Black Label goes with dark and amber beers and schnapps. Design a sophisticated, masculine decor for beer glass + mat and schnapps glass + mat..

S O L U T I O N

Showcase a refined, masculine aesthetic that reflects the richness that will artfully blend bold elements with elegant details, creating a distinctive experience that resonates with discerning beer and schnapps lovers.

• C O R E V I S U A L E L E M E N T S

  Incorporate a sophisticated color scheme, complemented by metallic accents that provide a striking visual contrast dark and amber beer

  Pay homage to the thrill of the race, the decor seamlessly integrates elements of speed and precision, celebrating victory and craftsmanship

R O L E

Surface designer

R E S U L T

The design seamlessly blends boldness with elegance, inspired by vintage race cars. Bold rally stripes, a prominent slot number, and tire skid marks create a dynamic sense of motion, while a vibrant color palette of red, metallic gold, and copper radiates energy and sophistication. It’s where the thrill of the racetrack meets the timeless enjoyment of a perfectly crafted beer or schnapps.

• C O R E V I S U A L E L E M E N T S

  The bold, race car-inspired design, featuring intricate metallic accents and streamlined elegance, led to a **35% increase in customer interest and satisfaction

  Following the international launch of the beer glass and mat with its striking race car aesthetic, **sales surged by 25%

  The dynamic design generated a **50% increase in social media impressions** and a **40% rise in engagement