C L I E N T

Ritzenhoff | Black Label: Model Car Kit

P R O J E C T

Where the precision of vintage race car replicas meets the timeless pleasure of a perfectly crafted beer and schnapps glass.

P A C K A G I N G

| Licensing

S I T U A T I O N

Passionate about creating glasses for special moments.

Ritzenhoff Cristal GmbH has been beating for over 100 years. Surrounded by forests, with whose wood the first glassmakers melted quartz sand into glass as early as the 18th century, stands one of the most modern glass production facilities in Europe. »Made in Germany« is the name of the game at Ritzenhoff. At the glass manufacturer, not only are 50 million drinking glasses produced for the international beverage industry, but they are also designed, finished and shipped worldwide from the company's own logistics centre.

C H A L L E N G E

Black Label stands for enjoying life - a passion for enjoyment, freedom, momentum and luxury. Black Label goes with dark and amber beers and schnapps. Design a sophisticated, masculine decor for beer glass + mat and schnapps glass + mat..

S O L U T I O N

Showcase a refined, masculine aesthetic that reflects the richness that will artfully blend bold elements with elegant details, creating a distinctive experience that resonates with discerning beer and schnapps lovers.

• C O R E V I S U A L E L E M E N T S

  Incorporate a sophisticated color scheme, complemented by metallic accents that provide a striking visual contrast dark and amber beer.

  Pay homage to the scale replicas of vintage race cars, featuring pre-molded plastic parts crafted for hobbyists to assemble and display

R O L E

Surface designer

R E S U L T

The design results in a harmonious blend of bold, dynamic elements and refined details, brought to life through a sophisticated color palette accented by striking metallics. Drawing inspiration from the craftsmanship of vintage race car replicas—meticulously assembled by enthusiasts—it captures a sense of precision, passion, and timeless luxury.

• C O R E V I S U A L E L E M E N T S

  The bold design inspired by scale replicas of vintage race cars, featuring pre-molded plastic parts for hobbyists to assemble, led to a 35% increase in customer interest and satisfaction

  Following the international launch of the new beer glass and mat, showcasing this race car-inspired design, sales have surged by 25%

  The captivating design has driven a 50% increase in social media impressions and a 40% rise in engagement, capturing the attention of automotive and hobby enthusiasts alike