C L I E N T
Reebok
P R O J E C T
Strategy | Brand | Packaging
| Packaging
S I T U A T I O N
Championing excellence through decades of innovation and inspiration.
Reebok, founded in 1958 as a small British shoemaker, has a rich heritage rooted in performance and fitness innovation. Reebok stands as a prominent player in the athletic footwear and apparel market, renowned for its innovative designs and strong ties to fitness culture. With a history dating back to 1958, Reebok has evolved from a small British shoemaker into a global brand synonymous with performance and style.
As the fitness boom continues to gain momentum, Reebok recognizes the need to adapt to changing consumer preferences and market dynamics. The brand is focused on expanding its product lines to appeal to a broader audience, including casual athletes and fashion-forward consumers.
S I T U A T I O N
Championing excellence through decades of innovation and inspiration.
Reebok, founded in 1958 as a small British shoemaker, has a rich heritage rooted in performance and fitness innovation. Reebok stands as a prominent player in the athletic footwear and apparel market, renowned for its innovative designs and strong ties to fitness culture. With a history dating back to 1958, Reebok has evolved from a small British shoemaker into a global brand synonymous with performance and style.
As the fitness boom continues to gain momentum, Reebok recognizes the need to adapt to changing consumer preferences and market dynamics. The brand is focused on expanding its product lines to appeal to a broader audience, including casual athletes and fashion-forward consumers.
C H A L L E N G E
Develop a distinctive package design for the special run influencer shoes featuring the “Fusion DMX Lite,” which showcases Reebok’s innovative insole bladder technology created for runners.
S O L U T I O N
The packaging for the Fusion DMX Lite needs to deliver a powerful visual identity that embodies cutting-edge technology, sleek style, and the confidence needed for both professional athletes and casual enthusiasts.
C O R E V I S U A L E L E M E N T S
The packaging highlights the unique features of DMX technology, showcasing its ability to redistribute air for enhanced cushioning through dynamic graphics and informative text
By incorporating elements that reflect running culture, the design appeals to both influencers and consumers, fostering a connection that encourages sharing and engagement with the product
The packaging stands out in a competitive market with its striking aesthetics, ensuring that both the product and its packaging leave a memorable impression, driving interest and sales.
R O L E
Creative Director
R E S U L T S
The strategic use of the DMX brand colors—blue and yellow—significantly enhanced brand recognition and engagement for the Fusion DMX Lite packaging, resulting in impressive market performance.
C O R E V I S U A L E L E M E N T S
The strategic use of the DMX brand colors—blue and yellow—significantly enhanced brand recognition and engagement for the Fusion DMX Lite packaging, resulting in impressive market performance.
The packaging design featuring the DMX blue and yellow color scheme led to a 50% increase in brand recall among influencers surveyed within two months of the launch
The Fusion DMX Lite experienced a 40% boost in sales within the first quarter post-launch, driven by key influencers who received the shoes to wear and promote, showcasing the successful impact of their endorsements alongside the eye-catching packaging design on consumer purchasing decisions
Reebok stepped on the gas with the debut of the “Fusion DMX Lite.” The brand-new insole bladder technology was created for basketball superstar Allen Iverson. This technology was called DMX. The way DMX worked was all about redistributing air to aid in cushioning. When the wearer would strike their heel on the ground five small air chambers would force air through the middle of the outsole that would then be distributed to five other air chambers, resulting in a more cushioned impact.
The packaging was designed to exude a powerful visual identity, reflecting the cutting-edge technology, sleek style, and assured confidence tailored for both professional athletes and casual athlete.