Reebok – Classic Print & Outdoor Campaign

Situation: Reebok established in 1890 is on of the nation’s premier global athletic footwear manufacturer Challenge: Partner with the berlin cameron advertising agency to develop a strategy for increase perception and desirability among a urban customer for classic footwear Role: Client creative director, strategist, cast and art directed photoshoot Results: • Design layout and photography style that evoke a history yet and contemporary style