Situation:
Reebok established in 1890 is one of the nation’s premier global athletic footwear manufacturer
Reebok established in 1890 is one of the nation’s premier global athletic footwear manufacturer
Challenge:
Partner with the Berlin Cameron advertising agency to develop a strategy for increasing perception and desirability among an urban customer for classic footwear
Partner with the Berlin Cameron advertising agency to develop a strategy for increasing perception and desirability among an urban customer for classic footwear
Role:
Client creative director, strategist, cast, and art-directed photoshoot
Results:
Design layout and photography style that evokes a history yet and contemporary style
Client creative director, strategist, cast, and art-directed photoshoot
Results:
Design layout and photography style that evokes a history yet and contemporary style
