Reebok – Allen Iverson broadcast campaign

Situation: Reebok established in 1890 is on of the nation’s premier global athletic footwear manufacturer Challenge: Partner with the Berlin Cameron advertising agency to develop a strategy for a new line of footwear for NBA star Allen Iverson Role: Client creative director Results: • Simple graphic design style that is true to both the spirit of Allen Iverson and the Reebok brand

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