Reebok – 212 Print + Outdoor campaign

Situation: Reebok established in 1890 is on of the nation’s premier global athletic footwear manufacturer Challenge: Partner with the Berlin Cameron advertising agency to develop a strategy for a new line of footwear influenced by style and athleticism of Venus Williams and Allen Iverson on Manhattanites Role: Client creative director, strategist, cast and art directed photoshoot Results: • Design layout and photography style that expresses the brand the athletes and the city of New York