Situation:
Reebok established in 1890 is one of the nation’s premier global athletic footwear manufacturer
Reebok established in 1890 is one of the nation’s premier global athletic footwear manufacturer
Challenge:
Partner with the Berlin Cameron advertising agency to develop a strategy for a new line of footwear influenced by the style and athleticism of Venus Williams and Allen Iverson on Manhattanites
Partner with the Berlin Cameron advertising agency to develop a strategy for a new line of footwear influenced by the style and athleticism of Venus Williams and Allen Iverson on Manhattanites
Role:
Client creative director, cast, and art-directed photoshoot
Results:
• Design a layout and photography style that expresses the brand the athletes and the city of New York
Client creative director, cast, and art-directed photoshoot
Results:
• Design a layout and photography style that expresses the brand the athletes and the city of New York
• Billboard
• Newspaper ads
• Bus + bus stands + bench
• Gorilla Wild posting across Manhattan
• Videos that played in Time Square
• Event invitations
• Party event pier
• Venus Williams playing tennis in Times Square
• Allen Iverson event playing basketball up in Harlem
• Swag: backpacks, coasters, stickers, t-shirts
