C L I E N T

Nordica

P R O J E C T

Blend a passion for the slopes with innovative design to create something truly epic

 

| Catalog

 

S I T U A T I O N

Fuse cutting-edge innovation with timeless skiing heritage for the unstoppable Nordica

We are Nordica—established in 1939, we are one of the world's premier ski, ski boot, and accessories brands, dedicated to those who don’t just ski but truly love the sport. For every skier who turns each run into an unforgettable experience and for those who pass their passion for powder from generation to generation. We celebrate all-mountain adventure and embrace the thrill of the challenge. Through wind, snow, and every obstacle, we remain relentless and true to ourselves. Here’s to following our own compass, no matter where it leads us. Here’s to doing things our way.

 

 

C H A L L E N G E

Develop a new catalog that expresses the Nordica brand, and attitude and provides easy use and understanding of the new accessory line.

S O L U T I O N

To bring Nordica’s bold identity and adventurous spirit to life, I designed a catalog that seamlessly merges striking design with intuitive functionality. This approach harnesses dramatic, high-impact imagery, modern typography, and a clean black-and-white palette to highlight the essence of the brand and make the new accessory line both captivating and effortless to navigate.

  • C O R E V I S U A L E L E M E N T S

    Showcase Nordica products with striking, high-quality images that feature dramatic scale and detail and functionality

    Utilize a strong, modern typeface that embodies the adventurous spirit of Nordica, employing varying font sizes and weights to create visual hierarchy and enhance readability

    Employ a striking black-and-white palette that allows the product colors to serve as the focal points

R O L E

Designer, Photoshoot Art Director, and Casting Producer

R E S U L T S

The newly designed catalog effectively captures the essence of the Nordica brand, seamlessly combining striking visuals, modern typography, and dramatic use of black and white palette to enhance usability and showcase the new accessory line.

  • C O R E V I S U A L E L E M E N T S

    All photographic images were custom shot specifically for this catalog

    Customers noted that the catalog design provided a visually appealing and memorable experience, deepening their emotional connection to the Nordica brand.

    Achieved a 30% increase in catalog requests this edition compared to the previous one, signaling heightened interest and engagement with the new design

    Recorded a 25% increase in sales of accessories featured in the catalog within the first three months of release