S I T U A T I O N

Pioneering Authentic Doctor-Developed Skincare

Founded by Dr. Howard Murad, a visionary dermatologist, Murad was the first brand in America to bring authentic doctor-developed skincare to the forefront of the beauty industry. With a commitment to innovative formulations grounded in scientific research, Murad has revolutionized the way consumers approach skincare, prioritizing both health and beauty. At the ISPA Trade Show, Murad showcases its extensive range of products designed to address various skin concerns, combining the expertise of dermatology with the latest advancements in skincare technology. The brand's philosophy centers on holistic wellness, empowering individuals to embrace their skin's potential while promoting overall self-care. With a legacy of excellence and a dedication to education, Murad continues to lead the way in transforming the skincare landscape, making it a trusted choice for consumers seeking effective, doctor-backed solutions.

C H A L L E N G E

Create innovative packaging solutions for the new line of cellulite skincare and nutrition supplements. The goal is to design both primary and secondary packaging that stands out on the shelf while effectively communicating the efficacy and premium quality of the products.

S O L U T I O N

The packaging solution will seamlessly blend eye-catching design with effective communication to elevate our cellulite skincare and nutrition supplements in the marketplace.

• C O R E V I S U A L E L E M E N T S

  Distinctive Design:** Create bold and visually striking packaging that captures attention on shelves, making the products easily recognizable to consumers.

  Incorporate clear messaging and graphics that highlight the benefits and premium quality of the supplements, fostering consumer trust and interest.

  Utilize eco-friendly materials that align with our brand values, appealing to environmentally conscious consumers while ensuring durability and functionality.

R O L E

Creative Director

R E S U L T S

The innovative packaging design for our cellulite skincare and nutrition supplements successfully enhanced shelf presence and consumer engagement, resulting in impressive market performance.

• C O R E V I S U A L E L E M E N T S

  Achieved a 45% increase in product visibility on retail shelves, making the packaging one of the most recognized in its category

  Saw a 30% rise in sales within the first quarter post-launch at Sephora, directly attributed to the eye-catching design and effective communication of product benefits

  Received a 75% positive response rate from consumer surveys, with respondents highlighting the appealing design and clarity of messaging as key factors in their purchase decisions