S I T U A T I O N

Murad, America's first authentic doctor-developed brand at the ISPA trade show

C H A L L E N G E

Develop a concept that describes the essence of the brand - “where skincare meets healthcare” that can be translated into collateral & tradeshow exhibit

S O L U T I O N

R O L E

Creative Director

R E S U L T S

Copy, design, and photography style visually express the integral relationship between science and beauty

The photographic images: art directed the product and female model images. all other images supplied by stock agencies