S I T U A T I O N

One Vision, One Bottle, One Million Dollars

Charismatic entrepreneur and gemologist Noel Shu, known as the “Prince of Luxury,” sets out to create the world’s first $1 million bottle of wine. Collaborating with Master Sommelier Scott Carney, he convinces legendary winemakers from Napa Valley, Bordeaux, and Burgundy to contribute their finest vintages. At Malibu Rocky Oaks Winery, these icons craft a history-defining Cabernet, enhanced by a flawless ruby that Noel discovers in the mines of Thailand, Sri Lanka, and Myanmar.

A global tour with Christie’s Auctions captivates elite collectors in cities like Dubai, Hong Kong, and Geneva, culminating in a highly anticipated auction in New York City. Proceeds fund scholarships in winemaking and sommelier studies, ensuring that Noel’s vision blends art, luxury, and philanthropy into a lasting legacy.

C H A L L E N G E

Crafting a pitch deck for the Million Dollar Bottle that harmonizes the project's vision with a compelling narrative designed to resonate with diverse audiences. The deck should highlight the glamour, ambition, and high stakes of Noel Shu’s journey while also conveying the emotional depth and universal themes that underpin his quest and the contributions of those involved in bringing it to life.

S O L U T I O N

To captivate audiences and communicate the multifaceted journey of Million Dollar Bottle, the pitch deck will employ a cutting-edge design approach that balances luxury, adventure, and storytelling.

• C O R E V I S U A L E L E M E N T S

  Use elegant, modern typographic styles that evoke luxury and timelessness

  Incorporate iconography to represent key themes that can be used in the pitch deck and live event experiences

  Organize the deck into distinct chapters

R O L E

VP Creative, Brand Strategy, Marketing + Consumer Licensing

R E S U L T S

The Million Dollar Bottle pitch deck effectively showcased a cutting-edge design that harmonized luxury, adventure, and storytelling.

• C O R E V I S U A L E L E M E N T S

  The pitch deck resulted in a 40% increase in interest from potential investors, with over 75% of presentations leading to follow-up meetings

  The pitch deck was presented at five major industry events, reaching an estimated audience of 200 potential investors and collectors

• Base the color scheme on shades of deep reds (Cabernet), and blacks (elegance), with white accents for balance and clarity