S I T U A T I O N

The Milken Family Foundation Young Entrepreneurs Program is an innovative initiative designed to empower high school students with the skills, knowledge, and resources needed to launch their own ventures.

By fostering creativity and entrepreneurial thinking, the program offers mentorship from experienced entrepreneurs, hands-on workshops, and access to a network of industry professionals. Participants engage in a rigorous curriculum that emphasizes critical thinking, problem-solving, and practical business strategies, equipping them to navigate the challenges of entrepreneurship. Through this transformative experience, students not only cultivate their business acumen but also develop the confidence to turn their ideas into impactful realities, shaping the next generation of visionary leaders.

C H A L L E N G E

Create a visually compelling brochure and art direct a series of photographs that effectively communicate the essence of our brand and its offerings.

The goal is to produce a cohesive and engaging visual narrative that resonates with our target audience. The brochure should not only inform but also inspire, utilizing a blend of striking imagery and thoughtful layout to highlight key features, benefits, and our unique value proposition.

S O L U T I O N

Effectively capture and convey the spirit of YEP, we propose a striking brochure design paired with artfully directed photography that creates an immersive experience, showcasing YEP while resonating with the emotions and aspirations of the target audience.

• C O R E V I S U A L E L E M E N T S

  Pair with expertly directed photography to create an immersive experience that authentically captures our brand’s essence while resonating with the emotions and aspirations of our target audience

  Feature a modern layout with bold typography and info-graphics that align with our brand identity, ensuring it stands out and captivates readers

  The integration of design and photography needs to deliver a unified message, seamlessly guiding the reader through our key features and benefits, ultimately inspiring them to engage with our YEP

R O L E

Designer, art director, typographer, and creative director

R E S U L T S

The captivating brochure and compelling photography that not only highlight YEP’s unique offerings but also forge a deep emotional connection with the target audience.

• C O R E V I S U A L E L E M E N T S

  There was 25% increase in inquiries and applications for YEP programs following the launch of the new brochure and photography

  There was a 30% boost in brand awareness through increased inquiries and requests for the brochure within three months of its rollout

• There was a 75% of respondents in post-campaign surveys will indicate that the new materials effectively communicated YEP’s mission and offerings