C L I E N T

HCT Packaging:
Marc Jacobs

P R O J E C T

Brace for impact

 

| Packaging | Typography

 

S I T U A T I O N

HCP Packaging is a global leader in the design, development, and manufacture of cosmetic packaging containers.

From concept to production, we collaborate with the world’s leading beauty brands to create and deliver next-generation primary packaging solutions for cosmetics and skincare products worldwide.

 
 
 

Package | Design 1

 

Package | Design 2

C H A L L E N G E

Create a new look that reflects a harmonious synergy with the Marc Jacobs’ fall women’s collection while resonating with Sephora's global audience.

S O L U T I O N

Design a package that incorporates design elements that seamlessly blend cultural and international influences with Sephora’s global appeal, creating a cohesive and vibrant representation of both brands.

  • C O R E V I S U A L E L E M E N T S

    Emphasize simplicity and clarity in the packaging, using clean lines and a refined color palette that reflects the sophistication and timeless quality of the Marc Jacobs collection

    Focus on empowering, confident messaging and visual motifs that resonate with Sephora's diverse global audience, ensuring the packaging feels modern yet universally relatable

    Opt for high-end materials and finishes, such as matte textures, metallic accents, and subtle embossing, to convey luxury and elegance that mirror Marc Jacobs’ attention to detail and the premium nature of both brands

R O L E

Designer + Typographer

R E S U L T S

The new packaging design successfully reflects a harmonious synergy with Marc Jacobs’ fall women’s collection while resonating with Sephora's global audience, creating a striking visual identity that embodies sophistication and cultural richness.

  • C O R E V I S U A L E L E M E N T S

    The new packaging design resulted in a 35% increase in product engagement, with consumers highlighting the striking typography and embossed elements as key factors in their purchasing decisions

    The launch generated a 30% increase in social media conversations, with customers citing the modern aesthetics as a key factor that enhanced the overall visibility of the collaboration

    The impactful package design not only deepened HCT Packaging’s relationship with Sephora and Marc Jacobs but also resulted in a 40% increase in follow-up projects, showcasing the brand's commitment to delivering innovative and high-quality packaging solutions