S I T U A T I O N

Lola Glam is a vibrant hair care brand that captures the energy and confidence of modern beauty.

Our mission is to celebrate the essence of natural, healthy hair by providing products that are free from sulfates, silicones, and parabens. At Lola Glam, we believe hair care is more than a routine—it's a lifestyle that empowers and inspires. Unleash your inner confidence with Lola Glam, where every day is a celebration of vibrant beauty. Our hydrating daily care shampoo is enriched with antioxidant-rich argan oil and replenishing nutrients, designed to quench and nurture your hair. With Lola Glam, you can enjoy hair that feels as healthy as it looks, radiating shine and vitality. Discover your new go-to in hair care, and embrace the beauty that’s uniquely yours.

C H A L L E N G E

Create a label design for a contemporary audience that reflects the playful spirit of our brand, inviting you on a joyful journey to luscious locks. Each product is infused with clean ingredients that nourish and revitalize your hair, leaving it soft, shiny, and full of life. With Lola, you’re not just choosing hair care; you’re embracing a lifestyle that empowers and inspires.

S O L U T I O N

Crafted a packaging design that embodies the brand’s vibrant personality and reflects its playful spirit, inviting consumers to embark on effervescent journey toward healthy, luscious hair while promoting a lifestyle of vibrant beauty.

• C O R E V I S U A L E L E M E N T S

  Utilizes a vibrant color palette and dynamic typography to create a strong and assertive shelf presence that captures attention

  Highlights the product's clean beauty credentials and showcases the nourishing formula within, emphasizing its hydrating benefits

R O L E

Sr. Creative Director

R E S U L T S

The new Lola label design brilliantly captures the brand’s vibrant personality, delivering a playful and engaging experience that resonates with both dedicated hair care enthusiasts and those new to the world of clean beauty.

• C O R E V I S U A L E L E M E N T S

  Following the launch of the new label design, sales of Lola products saw a remarkable 30% increase within the first quarter.

  Retailers reported a 25% improvement in shelf visibility and customer engagement, attributing this to the bold color palette and dynamic typography.

  The fresh packaging led to a 40% increase in social media mentions and interactions, with consumers praising the vibrant design.

  The revamped design helped attract 15% more new customers, appealing to a contemporary audience