C L I E N T

Kastle Ski

P R O J E C T

Unleash the Mountain: The Bold New Face of Kästle Ski

 

| Catalog

S I T U A T I O N

Kästle Ski, established in 1924, is an iconic Austrian brand renowned for its precision engineering and high-performance skis. With over 90 years of alpine craftsmanship, Kästle blends advanced technology and tradition to create skis that offer unparalleled stability, agility, and control on any terrain. Committed to quality and innovation, the brand continues to push the boundaries of design, delivering an exceptional skiing experience for those who demand the best.

C H A L L E N G E

Create a visually dynamic catalog that captures the bold, explosive spirit of Kästle Ski’s latest collection, seamlessly integrating the unique designs and typography of the skis. The catalog should highlight cutting-edge technology, new ski graphics, and the brand’s legacy of precision engineering and high performance. The design must engage both seasoned skiers and newcomers, igniting a deep passion for the sport.

S O L U T I O N

Designed a bold and visually impactful catalog that seamlessly integrates the distinctive ski graphics and typography

  • C O R E V I S U A L E L E M E N T S

    Incorporated the distinctive ski graphics and typography directly from the skis, creating a seamless visual link between the catalog and the product line

    Captured high-energy action shots of skiers in motion, emphasizing speed, power, and precision to reflect the performance-driven nature of the brand

    Used vibrant, high-contrast colors to evoke excitement and energy, aligning with the bold, explosive attitude of the new collection

 

R O L E

Designer, Art Director, and Photo-Shoot + Casting Producer

R E S U L T S

The new Kästle Ski catalog successfully captured the bold, explosive spirit of the brand, creating a visually dynamic experience that resonated with both seasoned skiers and newcomers

  • C O R E V I S U A L E L E M E N T S

    Seamless integration of distinctive ski graphics and typography, the catalog highlighted the latest collection’s cutting-edge technology while evoking the high-performance legacy Kästle is known for

    The new catalog contributed to a 30% increase in sales for the featured ski collection within the first two months of launch

    Customer feedback revealed that 85% of survey respondents found the catalog visually compelling and felt it enhanced their perception of Kästle’s innovation and performance