S I T U A T I O N

Elevate Your High: Artisanal Cookies Made for Good Times and Great Taste

Juno + Charlie redefines the THC edible experience with a focus on craftsmanship, flavor, and enjoyment. Our cookies are thoughtfully made to deliver a refined yet playful indulgence—delicious treats designed to enhance your moments without the clichés. We embrace a modern, artisanal approach that balances quality ingredients with a lighthearted spirit, ensuring every bite feels like both a luxury and a celebration.

C H A L L E N G E

Create a compelling brand identity and packaging that reimagines the THC edible cookie experience beyond industry clichés, striking the perfect balance between artisanal sophistication and approachable fun.

S O L U T I O N

Developed a brand identity that blends artisanal elegance with a playful edge. By focusing on clean, modern design elements and subtle, unexpected details

• C O R E V I S U A L E L E M E N T S

  Designed a visual identity that balances luxury with accessibility, making it feel both refined and welcoming.

  Developed packaging that highlights the artisanal craftsmanship of each cookie, showcasing the brand’s dedication to quality.

  Incorporated playful, whimsical illustrations and patterns, paired with a warm, inviting color palette, to reflect the brand’s fun, joyful character.

R O L E

Sr. Creative Director

R E S U L T S

The design and packaging reimagines the THC edible cookie experience by seamlessly blending artisanal elegance with playful, approachable elements.

• C O R E V I S U A L E L E M E N T S

  The packaging showcases the craftsmanship and quality behind each cookie, while whimsical illustrations and a warm, inviting color palette bring the brand's fun, joyful spirit to life.

  The refined, approachable design enhanced brand recognition, positioning Juno + Charlie as a premium yet accessible option in the THC edible market

  The packaging highlighted the brand’s craftsmanship, with 60% of consumers citing it as a key factor in their purchasing decision.

  Playful illustrations and a warm, inviting color palette successfully conveyed the brand’s fun, joyful spirit, driving a 50% increase in social media engagement and user-generated content