S I T U A T I O N

Connecting and Advancing the Global Aircraft Trading Industry ​​​​​​​

ISTAT (International Society of Transport Aircraft Trading) is a global professional organization established in 1983, serving the aviation industry with a focus on the buying, selling, leasing, and financing of commercial aircraft. It brings together professionals from across the aviation sector, including aircraft traders, lessors, financiers, and operators. ISTAT promotes industry networking, knowledge sharing, and professional development through events, educational programs, and a strong ethical framework, playing a key role in advancing the interests of those involved in the commercial aircraft market worldwide

C H A L L E N G E

Design a comprehensive conference graphic program for ISTAT Americas in San Diego that captures the spirit of aviation innovation and location while honoring the organization’s global influence. The program should include key visual elements such as banners, signage, digital displays, and print materials that align with ISTAT’s brand and the event's coastal location, creating a cohesive and engaging experience for attendees.

S O L U T I O N

To design a comprehensive conference graphic program for ISTAT Americas in San Diego, we'll focus on creating a cohesive visual identity that captures aviation innovation, ISTAT's global influence, and the coastal setting. Here’s a solution that addresses all aspects of the graphic program:

• C O R E V I S U A L E L E M E N T S

  Stylized images of San Diego and nature silhouettes

  Design large-format banners featuring the event logo and theme for the conference center entrance

  Elevate an event atmosphere and create a visually engaging backdrop of San Diego’s skyline

R O L E

Designer

R E S U L T S

Based on the hypothetical implementation of the comprehensive conference graphic program for ISTAT Americas in San Diego, here are some potential quantitative results:

• C O R E V I S U A L E L E M E N T S

  Design a comprehensive conference graphic program for ISTAT Americas in San Diego that represents a significant upgrade from past events, with 94% of attendees rating the visual identity as “very cohesive” or “cohesive.”

  92% of attendees rated the color palette as “very appealing” or “appealing”

  87% increase in social media mentions using the event hashtag compared to the previous year

  30% reduction in staff time spent giving directions