S I T U A T I O N

Pioneering Global Wellness through Science-Backed Innovation

Isagenix Nutrition established in 2002, is a global leader in health and wellness, specializing in high-quality, science-backed nutritional products designed to support weight management, enhance overall health, and boost athletic performance. The company is committed to innovation and quality, using premium ingredients and conducting rigorous research to ensure its products promote optimal health and performance. Rooted in a philosophy of sustainable nutrition, Isagenix helps individuals achieve healthier, more vibrant lives through a holistic approach that emphasizes detoxification, energy, and fitness, with personalized plans tailored to diverse health goals.

C H A L L E N G E

This project aims to revitalize the visual identity of Isagenix’s core product lines, especially inner nutrition, through innovative designs that resonate with a global audience. The refreshed look will emphasize the brand’s commitment to health, wellness, and sustainability, while also incorporating eco-friendly packaging solutions.

S O L U T I O N

Create an updated brand language that embodies the mission, merging a modern aesthetic with a unique visual approach. This new design language needs to offer a fresh perspective on wellness, inspired by nature’s palette and highlighting the premium, plant-based ingredients at the heart of the formulations.

• C O R E V I S U A L E L E M E N T S

  Create fresh packaging for both skincare and inner nutrition lines, including popular products like Cleanse for Life, IsaLean Shake, and Ionix Supreme

  Incorporate eco-friendly materials into the packaging designs where feasible

  Generate mockups showcasing the new designs applied to various product formats for a comprehensive visual presentation

 R O L E

VP Global Marketing, Sr Creative Director and Strategist

R E S U L T S

The brand renewal for Isagenix International delivered a refreshed visual identity, blending modern design with the company’s core values to resonate with health-conscious consumers globally while reinforcing its established reputation.

• Post-redesign data revealed a 22% increase in product line sales, particularly in inner nutrition, driven by the refreshed packaging and design approach

• The new packaging design led to a 45% increase in positive brand mentions and a 50% growth in follower interactions across key digital platforms

• Post-redesign data showed a 28% increase in engagement from key demographic segments across North America, Europe, and Asia-Pacific

• The new eco-friendly packaging reduced plastic usage by around 40%