C L I E N T

IMQR

P R O J E C T

Unleashing creativity, talent, and connections!

Brand Identity | Digital

Website

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W E B S I T E | L A N D I N G P A G E

S I T U A T I O N

Revolutionizing the Way Entertainment Professionals Showcase, Discover, and Connect!

IMQR is the ultimate platform for actors, directors, writers, producers, and below-the-line professionals to organize their careers and perform at their best. With an intuitive interface, IMQR allows users to showcase their latest work, discover new opportunities, and connect with industry professionals. Whether you’re building your portfolio, scouting talent, or following trends, IMQR streamlines the entertainment world into one seamless experience. With powerful tools for discovery and engagement, IMQR is redefining how professionals grow and thrive in the industry.

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W E B S I T E | J O I N N O W

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W E B S I T E | A B O U T

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W E B S I T E | P R E S S R O O M

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W E B S I T E | E X A M P L E P R O F I L E

A P P

C H A L L E N G E

Develop a compelling brand identity that features a sleek, modern design and engaging copy, embodying its innovative, professional, and forward-thinking values. The design must be intuitive and user-friendly, reflecting the dynamic nature of the entertainment industry while ensuring seamless functionality across all platforms.

S O L U T I O N

The IMQR brand identity and digital experience needs to feature a sleek, modern design that embodies the platform’s innovative, professional, and forward-thinking values, complemented by compelling copy that speaks directly to entertainment professionals.

C O R E V I S U A L E L E M E N T S
A strong, cohesive visual identity that reflects IMQR's innovative, professional, and forward-thinking values
Clear, engaging messaging that resonates with actors, directors, writers, producers, and below-the-line talent, inspiring them to organize their careers and perform brilliantly
Needs to be customizable, visually appealing profiles for users to showcase their work and achievements
U S E R E X P E R I E N C E + E N G A G E M E N T F E A T U R E S
A seamless, unified experience across web and mobile with intuitive functionality, easy navigation, and effortless accessibility
Personalized QR Code profiles for quick, unique identification
Easy profile sharing via QR codes, boosting networking and collaboration opportunities

R O L E

Creative Director, copywriter, and Brand Strategist

R E S U L T S

The brand identity and digital experience successfully deliver a sleek, modern design inspired by modernism, characterized by vibrant colors and optimistic messaging that resonate with entertainment professionals.

C O R E V I S U A L E L E M E N T S
The creative direction and visual language successfully engaged both members and viewers, leading to a 45% increase in daily active users within the first 3 months
New user sign-ups grew by 25% month-over-month
User session duration improved by 30%, averaging 12 minutes per visit. The scalable and adaptable design framework supports future expansion and continued growth
U S E R E X P E R I E N C E + E N G A G E M E N T F E A T U R E S
The Product Engagement Score (PES) of 78% reflects strong overall engagement with IMQR's features, driven by high adoption rates, strong user retention, and consistent growth
The Feature Adoption Rate for the QR Code Profile stands at 92%, demonstrating the popularity of this personalized feature
Additionally, 85% of users are actively engaging with the Portfolio Showcase, highlighting its value to the target audience