S I T U A T I O N

Fueling Growth and Unlocking Value: Houlihan Lokey’s Expertise Drives Strategic Success

Houlihan Lokey is a global investment bank known for its deep expertise in mergers and acquisitions, financial restructuring, and strategic advisory services. With a client-first approach, we deliver innovative solutions to help businesses and investors navigate complex financial challenges and unlock value.

C H A L L E N G E

Design a visually impactful trade show wall for Houlihan Lokey’s Health & Medicine sector that showcases the firm’s expertise, builds trust, and engages attendees. The design must be versatile, allowing easy adaptation to other sectors (e.g., Technology, Financial Services, Energy) without losing visual consistency or brand identity.

S O L U T I O N

Develop a dynamic, adaptable design that captures attention, communicates expertise, and maintains a cohesive visual identity across diverse sectors.

• C O R E V I S U A L E L E M E N T

  Use a bold, professional design that attracts attention in a crowded trade show environment

  Ensure the design framework can seamlessly accommodate content for other sectors

  Enable quick swaps of sector-specific imagery, messaging, and expertise highlights while maintaining core visual elements

R O L E

Designer

R E S U L T S

The design delivered a striking, professional trade show wall that effectively showcased Houlihan Lokey’s expertise in Health & Medicine while providing a flexible framework adaptable to multiple sectors. By maintaining core visual elements, the solution ensured consistency, impact, and ease of customization across diverse industry applications.

• C O R E V I S U A L E L E M E N T

  The dynamic, adaptable design allowed Houlihan Lokey to efficiently showcase its expertise across multiple sectors

  The modular framework enabled rapid customization, reducing turnaround time for sector-specific adaptations by 50%

  The design resulted in a 30% increase in booth engagement compared to previous trade show appearances

  The design resulted in a 25% growth in qualified leads across multiple sectors due to consistent, visually impactful messaging