S I T U A T I O N

Fueling Growth and Unlocking Value: Houlihan Lokey’s Expertise Drives Strategic Success

Houlihan Lokey is a global investment bank known for its deep expertise in mergers and acquisitions, financial restructuring, and strategic advisory services. With a client-first approach, we deliver innovative solutions to help businesses and investors navigate complex financial challenges and unlock value.

C H A L L E N G E

Design a compelling layout for a global investment bank’s “laminated placemat”, tailored to an investor audience within the M&A, debt and equity capital markets, financial advisory, valuations, and financial restructuring services to the financial industry

S O L U T I O N

Create a visually engaging and informative “laminated placemat” that clearly conveys Houlihan Lokey’s expertise, featuring a clear, impactful design that reflects the professional yet dynamic nature of investment banking

• C O R E V I S U A L E L E M E N T S

  Houlihan Lokey’s established color palette needs to anchor the design, ensuring consistency with the brand’s professional identity

  Bold typography will highlight key headings and messages, with a clean, modern font to maintain readability and sophistication

  Engage the investor audience, through the use of infographics and data visualizations

R O L E

Designer, and Photo Art Director

R E S U L T S

The “laminated placemat” seamlessly blended Houlihan Lokey’s industry expertise with a visually striking design, ensuring it resonated with investors in the consumer, food, and retail sectors.

• C O R E V I S U A L E L E M E N T S

  The placemat’s strategic use of brand colors, bold typography, and data visualizations effectively conveyed Houlihan Lokey’s professional identity and dynamic growth strategy.

  The design reinforced the firm’s position as a global leader and strengthening its connection with investors.

  The design led to a clearer understanding of Houlihan Lokey’s expertise, fostering more meaningful conversations and inquiries about potential partnerships.

  • As a result, investor inquiries and meeting requests increased by 30% compared to previous periods..