S I T U A T I O N

Fueling Growth and Unlocking Value: Houlihan Lokey’s Expertise Drives Strategic Success

Houlihan Lokey is a global investment bank known for its deep expertise in mergers and acquisitions, financial restructuring, and strategic advisory services. With a client-first approach, we deliver innovative solutions to help businesses and investors navigate complex financial challenges and unlock value.

C H A L L E N G E

The create a four panel brochure that seamlessly combines Houlihan Lokey’s Due Diligence expertise with an eye-catching design, effectively engaging investors by clearly conveying the firm’s thorough approach to risk assessment and strategic insights.

S O L U T I O N

Create a visually engaging and informative tri-fold brochure that clearly conveys Houlihan Lokey’s Due Diligence expertise, featuring a clear, impactful design that reflects the professional yet dynamic nature of investment banking.

• C O R E V I S U A L E L E M E N T S

  Houlihan Lokey’s established color palette needs to anchor the design, ensuring consistency with the brand’s professional identity

  Bold typography will highlight key headings and messages, with a clean, modern font to maintain readability and sophistication

  Engage the investor audience, through the use of infographics and data visualizations

R O L E

Designer

R E S U L T S

The Houlihan Lokey Due Diligence offering employed a range of visual expressions to communicate the firm’s process, order, and value. The goal was to develop a graphic language that encapsulated the firm’s meticulous approach to Due Diligence.

• C O R E V I S U A L E L E M E N T S

  The tri-fold brochure skillfully integrated custom imagery, brand colors, bold typography, and data visualizations, conveying Houlihan Lokey’s professional identity and growth strategy.

  This design reinforced the firm’s standing as a global leader in Due Diligence, strengthening its connection with investors.

  The visual language provided a clearer understanding of Houlihan Lokey's expertise, sparking more meaningful conversations and inquiries about potential partnerships.

  • Investor inquiries and meeting requests increased by 30% compared to previous periods.

  • There was a 25% increase in sales after implementing the new marketing campaign.

  • There was a 15% growth in our customer base over the next quarter.

    This ordered list showcases the impact of the brochure design and marketing efforts, highlighting the significant improvements in investor interest, sales, and customer base growth.