S I T U A T I O N

Fueling Growth and Unlocking Value: Houlihan Lokey’s Expertise Drives Strategic Success

Houlihan Lokey is a global investment bank known for its deep expertise in mergers and acquisitions, financial restructuring, and strategic advisory services. With a client-first approach, we deliver innovative solutions to help businesses and investors navigate complex financial challenges and unlock value.

C H A L L E N G E

Design a compelling layout for a global investment bank’s tri-fold brochure, tailored to an investor audience within the consumer, food, and retail sectors

S O L U T I O N

Effectively communicate Houlihan Lokey’s expertise and strategic insights in the mass movement in the global shopping experience to investors in the consumer, food, and retail sectors, the tri-fold brochure will focus on clear, impactful design that aligns with the professional yet dynamic nature of the investment banking industry.

• C O R E V I S U A L E L E M E N T S

  Custom industry-relevant images depicting retail environments, and in-person shopping

  Houlihan Lokey’s established color palette needs to anchor the design, ensuring consistency with the brand’s professional identity

  Bold typography will highlight key headings and messages, with a clean, modern font to maintain readability and sophistication

  Engage the investor audience, through the use of infographics and data visualizations

R O L E

Designer, and Photo Art Director

R E S U L T S

The tri-fold brochure seamlessly blended Houlihan Lokey’s industry expertise with a visually striking design, ensuring it resonated with investors in the consumer, food, and retail sectors.

• C O R E V I S U A L E L E M E N T S

  The brochure’s strategic use of custom imagery, brand colors, bold typography, and data visualizations effectively conveyed Houlihan Lokey’s professional identity and dynamic growth strategy.

  The design reinforced the firm’s position as a global leader in the consumer, food, and retail sectors, strengthening its connection with investors.

  The design led to a clearer understanding of Houlihan Lokey’s expertise, fostering more meaningful conversations and inquiries about potential partnerships.

  • As a result, investor inquiries and meeting requests increased by 30% compared to previous periods..