S I T U A T I O N

Herbalife empowering lives; commitment to health, community, and opportunity

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

C H A L L E N G E

Develop environmental graphics for the new Phoenix Warehouse that express the Herbalife brand [accessible, fun, and quality] and provide easy use and understanding of Herbalife products

S O L U T I O N

The graphics created a visually engaging and user-friendly environment that enhanced product understanding and brand engagement

• C O R E V I S U A L E L E M E N T S

  Use a mix of stock lifestyle images, art-directed personal care model shots, and 3D product renderings to creat a visually engaging and cohesive representation of the brand’s product offering and benefits

  The design incorporated intuitive wayfinding, vibrant visuals, and clear, easy-to-understand product displays, creating an interactive and motivating atmosphere.

  Create designs that seamlessly blend aesthetics with function, ensuring a memorable experience for employees, distributors and their guests, while reinforcing Herbalife’s commitment to quality and wellness

  Design a physical space that will streamline the order-taking and processing experience for distributors

  • Have dedicated areas for quick product selection, seamless order entry, and efficient payment processing

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

The redesigned space successfully blended engaging visuals with functional design, creating an immersive environment that enhanced both brand engagement and product understanding.

• C O R E V I S U A L E L E M E N T S

  Visitors felt the space was inviting and reflective of the brand’s values, fostering a stronger sense of brand loyalty and recognition

  There was 25% increase in distributor satisfaction, particularly with the speed and ease of order processing resulting in a 15% increase in return visits within the next 3-6 months

  Employees felt a 20% increase in job satisfaction due to the space being more organized, motivating, and in line with Herbalife’s brand values, which positively impacted their overall morale