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Situation: Hebalife established in 1980 is on of the nation’s premier nutrition, weight management, personal care and direct sales opportunity Challenge: Develop a wall graphics story that expresses the Heralife brand [accessible, fun & quality] and provides easy use and understanding about Herbalife products Role: Creative director, photo image editor Results: • New design layout and photography style • The photographic images are a combination of: stock lifestyle images, art direction of personal care model shots and product 3D renderings