C L I E N T

Herbalife NA Store

P R O J E C T

Discover your gateway to health and nutrition!

 

| Experiential

 

S I T U A T I O N

Herbalife empowering lives; commitment to health, community, and opportunity

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

 
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C H A L L E N G E

Store environment that expresses the Herbalife brand [accessible, fun & quality] and provides easy use and understanding of Herbalife products​​​​​​​

S O L U T I O N

The space embraces a clean, contemporary design with minimalistic furniture and fixtures, reflecting the brand's modern approach to health and wellness. Smooth, polished surfaces and simple geometric shapes contribute to a streamlined look.

  • C O R E V I S U A L E L E M E N T S

    Use a mix of stock lifestyle images, art-directed personal care model shots, and 3D product renderings to creat a visually engaging and cohesive representation of the brand’s product offering and benefits

    Visitors can explore a variety of Herbalife product displays, complemented by backlit lifestyle images that visually express the product benefits and reinforce the brand’s focus on vitality, fitness, and well-being

    Organized and visually appealing product displays are a key feature, often arranged in sections for easy navigation

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

The thoughtfully designed space, with its clean and contemporary aesthetics, not only enhanced the overall customer experience but also drove measurable improvements in engagement, brand awareness, and sales conversion.

  • C O R E V I S U A L E L E M E N T S

    The visually engaging displays and lifestyle images encouraged distributors to spend more time in the store exploring Herbalife products, which resulted in an increase of 15-20% in average dwell time and converted to increase 30% increase in sales

    The store’s engaging design and enhanced experience left a lasting positive impression, resulting in a 15% increase in repeat distributor visits over the next 6-12 months. This boost in return traffic contributed to higher sales and strengthened distributor loyalty