C H A L L E N G E

The challenge for the Hallmark Grandparent’s Day banners was to create a design that resonated emotionally with a diverse audience while staying true to the Hallmark brand

S O L U T I O N

The banners needed to evoke a sense of warmth, nostalgia, and appreciation for grandparents, while also being visually compelling enough to capture attention online and in stores. Additionally, the designs had to balance traditional values with modern aesthetics to appeal to both older and younger generations.

• C O R E V I S U A L E L E M E N T S

  The banners for Grandparents' Day were crafted to strike a delicate balance between nostalgia and contemporary appeal

  Warm, muted tones (soft golds, gentle oranges, and comforting browns)

  Accents of metallic colors to appeal to younger audiences

  Use imagery to express emotion and intergenerational activities

  Use of negative space to create a clean, modern look

R O L E

Creative Director

R E S U L T S

• C O R E V I S U A L E L E M E N T S

  The warm, muted tones (soft pinks and greens and metallic bronze) resonated strongly with the target audience, evoking a sense of nostalgia and comfort

  78% of surveyed customers reported feeling a “warm, fuzzy feeling” when viewing the banners

  The metallic color accents successfully caught the eye of younger generations, with 65% of millennials describing the designs as “trendy yet timeless”

  Banners featuring intergenerational activities saw a 40% higher engagement rate compared to those without

  In-store displays with these images reported a 15% increase in foot traffic to the Grandparents' Day section

  The modern look achieved through negative space helped increase brand perception scores by 22% among the 18-35 age group