C L I E N T

Gladenbox

P R O J E C T

European heritage-inspired holiday décor

 

| Brand Identity | Packaging

Brand Identity

S I T U A T I O N

A charming German-American Christmas brand that brings the warmth and joy of traditional holiday celebrations into homes

Specializing in exquisite items for Christmas trees, decorations, and home decor, Gladenbox offers a curated selection of handcrafted ornaments, intricate wooden figurines, and festive table settings that embody the spirit of German craftsmanship. Each product is designed to evoke nostalgia and create lasting memories, featuring vibrant colors inspired by classic German holiday themes.

 

Packaging

 
 

 

C H A L L E N G E

Create a cohesive brand identity and product line that stands out in a crowded holiday decor market, balancing authenticity with innovation to capture the attention of discerning shoppers seeking distinctive festive items. Develop a marketing strategy that introduces Gladenbox’s unique collection emphasizing the brand’s European heritage while appealing to global tastes and holiday traditions.

S O L U T I O N

Gladenbox will foster partnerships with local influencers and artisans to enhance brand visibility and promote its offerings. Additionally, a licensing program will be introduced, allowing other brands to integrate Gladenbox elements into their products, expanding the brand's reach.

  • V I S U A L B R A N DI N G

    Design a festive typographic solution and logo mark that embodies holiday and celebration

    Rich festive color pallet

    Distinctive typography style

  • M A R K E T I N G S T R A T E G Y

    Website with immersive 3D product viewing and customization options

    Virtual reality “decorate your space” feature for online shoppers

    Blog showcasing global Christmas traditions and DIY decoration ideas

    User-generated content campaign “#GladenMoments”

    Curated boards mixing Gladenbox products with modern interiors

    “12 Days of Gladenbox” challenge featuring influencer collaborations

R O L E

Sr. VP Marketing, Executive Creative Director, and Brand Strategist

R E S U L T S

  • V I S U A L B R A N DI N G

    A distinct, custom-drawn serif font paired with a modern sans-serif for supporting text

    Color pallet of rich forest green, warm gold (ink and mylar), and crisp white

    Brand recall increased by 65% among target consumers after the introduction of the new festive typographic logo

    88% of surveyed customers described the brand as “distinctive” and “celebratory”

  • M A R K E T I N G S T R A T E G Y

    Social media traffic increased by 200% during the holiday season

    45% of social media readers converted to newsletter subscribers

    #GladenMoments User-Generated Content

    • Campaign received over 100,000 submissions

    • Organic reach on Instagram increased by 300%

    • User-generated content led to a 25% increase in social media-driven sales

    “12 Days of Gladenbox” Challenge

    • Influencer collaborations reached a combined audience of 5 million

    • Daily sales during the challenge period increased by an average of 80%

    • Brand awareness among target demographic rose by 60%