C L I E N T

Geo. W. Carver

P R O J E C T

Revolutionizing wholesome treats

 

| Branding | Digital | Packaging

Brand Identity

 

B R A N D E L E M E N T S

S I T U A T I O N

A historic legacy reborn.

Midwest Food Brand Revolutionizes Wholesome Eating with Scientific Roots. For more than 40 years, George (GEO.) Washington Carver delighted the world with his incomparable innovations with food made from Peanuts, Sweet Potatoes, Tomatoes, Soy Beans and other crops.

 

I D E N T I T Y S Y S T E M

Brand Elements

 

Packaging

F O O D P A C K A G I N G

 

Website

S C R O L L   O N   I M A G E   B E L O W   T O    S E E    C O M P L E T E   L A N D I N G   P A G E  ↓

W E B S I T E | L A N D I N G P A G E

 
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W E B S I T E | L A N D I N G P A G E: H I S T O R Y H O R I Z O N T A L S C R O L L

S C R O L L   O N   I M A G E   B E L O W   T O    S E E    C O M P L E T E   P A G E  ↓

W E B S I T E | A B O U T P A G E

 
 
S C R O L L   O N   I M A G E   B E L O W   T O    S E E    C O M P L E T E   P A G E  ↓

W E B S I T E | B E C O M E A L I C E N S E E P A G E

 

Socal Media

S O C I A L M E D I A | I N S T A G R A M

 

C H A L L E N G E

Develop branding, packaging, web, and social media presence for a new Midwest food brand that is based on the scientific food discoveries of George Washington Carver.

Create awareness to engage food brands and creators for licensing, as well as engaging consumers to partake in a brand that provides food products that are wholesome and an aid to the desires and needs of the human community.

S O L U T I O N

  • V I S U A L R E B R A N DI N G

    Contemporary reinterpretation of a classic logo

    Use colors based on his university branding

    Tagline: “Rooted in Science, Growing Wholesome Futures”

    Minimalist, eco-friendly packaging using recycled materials

  • D I G I T A L E N G A G E M E N T

    Clean, modern design with earthy color scheme

    Educational section on Carver’s innovations and their modern applications

    Recipe blog featuring creative uses of brand products

  • M A R K E T I N G S T R A T E G Y

    Develop a licensing program for food brands to use “Carver's Legacy” ingredients

    Share visually appealing product photos and recipe ideas

    Engage in conversations about sustainable agriculture and nutrition

    Host cooking shows and educational videos about Carver’s legacy

    Create short, engaging videos showcasing quick recipes and food hacks

    Seek out partnerships with influencers

R O L E

Executive Creative Director, and Brand Strategist

R E S U L T S

Based on the provided solution, here are hypothetical results for the “Carver's Legacy” brand initiative:

  • V I S U A L R E B R A N DI N G

    Brand recall increased by 75% within the first six months of launch

    88% of surveyed consumers described the new logo as “modern yet respectful of heritage”

    Eco-friendly packaging led to a 30% reduction in the brand's carbon footprint

    92% of customers reported the packaging as “appealing and informative”

    The tagline “Rooted in Science, Growing Wholesome Futures” resonated with 85% of the target audience

  • D I G I T A L E N G A G E M E N T

    Website traffic increased by 250% year-over-year

    Average time spent on the educational section increased by 40%

  • M A R K E T I N G S T R A T E G Y

    Website traffic increased by 250% year-over-year

    Average time spent on the educational section increased by 40%

    Recipe blog attracted 100,000 unique monthly visitors within the first year

    70% of surveyed customers reported trying at least one recipe from the blog

    Instagram followers grew by 500% in the first year

    Twitter engagement rates increased by 300%, with sustainability-related posts performing best

    YouTube channel reached 500,000 subscribers within 18 months

    TikTok account gained 1 million followers, with several videos going viral