C L I E N T

Fortüity

P R O J E C T

Defining a distinctive brand for premium skincare

 

| Brand Development | Packaging | Strategy

 

Revolutionizing skincare: unlocking the true potential of natural beauty

Where clean beauty meets authentic simplicity. Our brand is dedicated to redefining skincare through a transparent and uncomplicated approach. We believe that your skin deserves the purest ingredients, free from harsh chemicals and unnecessary additives.

At Fortünity, we carefully curate our products using naturally derived, sustainably sourced ingredients that nourish and rejuvenate your skin without compromise. Our formulations are designed to enhance your skin’s natural beauty, promoting health and vitality while respecting the environment.

 
 

C H A L L E N G E

Aim to establish a resonant brand identity that differentiates Fortünity in a crowded marketplace and creates a strong presence that reflects its values and commitment to high-quality skincare solutions.

S O L U T I O N

Position Fortünity uniquely in the competitive skincare market while appealing to ingredient-conscious consumers. The brand must capture a modern clean essence that stands out on shelves and effectively communicates the streamlined and effective qualities of its products.

  • V I S U A L B R A N DI N G

    Designed a modern, minimalist logo that balances sophistication with approachability

    The bold simplicity of the black and white color palette creates a versatile foundation

  • B R A N D S T R A T E G Y

    Positioned Fortunity as a premium, eco-conscious skincare line that harnesses local ingredients

    Developed a cohesive narrative centered on Southern California's natural beauty and lifestyle

 R O L E

Sr. Creative Director

R E S U L T S

Fortünity successfully carved out a unique position in the competitive skincare market. The brand’s modern, minimalist aesthetic and focus on natural ingredients resonated strongly with the target audience.

  • V I S U A L B R A N DI N G

    Brand recall increased by 65% after the new logo implementation

    78% of consumers reported the packaging as “memorable” and “easy to identify”

  • B R A N D S T R A T E G Y

    Brand awareness increased by 300% among the target demographic

    Customer retention rate increased to 75%, up from 60% pre-rebranding