A Brooklyn-based beverage company revitalizes wellness with the launches health drink line

Fizz embodies Brooklyn’s local and artisanal spirit, positioning itself as a leader in the competitive health beverage market. The brand prioritizes authenticity, high-quality ingredients, and strong community values.

C H A L L E N G E

The drink combines two trends in healthy living: The remedial properties of hemp-derived CBD (cannabidiol) products are fueling an exploding market projected to reach $15 billion by 2025.

S O L U T I O N

• V I S U A L M E S S A G I N G

  The Fizz logo features a bold, modern typeface with slightly rounded edges, evoking the smooth texture of bubbles.

  Each flavor features a unique color scheme within this pattern, making it easy for consumers to distinguish between varieties

• M A R K E T I N G C A M P A I G N

  The bubble motif and vibrant color scheme are consistently applied across various marketing materials

  In-store displays use three-dimensional bubble shapes with integrated LED lighting to create an immersive brand experience

R O L E

Sr. Creative Director

R E S U L T S

• V I S U A L M E S S A G I N G

  The bottles showcase a striking pattern of colorful interconnected bubbles that appear to be rising and expanding.

  The bubble pattern is extended to packaging graphics, and promotional materials like posters, in-store displays, and swag

• M A R K E T I N G

  Launch a social media campaign highlighting user success stories and brand values

  Collaborate with influencers and thought leaders to expand reach and credibility