C L I E N T

Exactly

P R O J E C T

A digital haven for the bold, modern woman

 

| Brand Identity | Digital

| Pitch Deck | Social Media

 Brand Identity

S I T U A T I O N

Embrace your authenticity: inspire young women to be true to themselves

Exactly is a bold, empowering brand designed for young women, championing individuality and self-expression. With the core ethos of "always be your authentic self, no matter what," Exactly encourages women to embrace their true identities unapologetically. The brand celebrates diversity, confidence, and personal empowerment, creating a space where women can feel seen, heard, and inspired to be themselves in every aspect of life. From its messaging to its products, Exactly is a statement of authenticity, pushing boundaries and defying societal norms.

 

Packaging

 

Website

S C R O L L   O N   I M A G E   B E L O W   T O    S E E    C O M P L E T E   L A N D I N G   P A G E  ↓

W E B S I T E | L A N D I N G P A G E

 

 Social Media

 
 

I N S T A G R A M

 

C H A L L E N G E

Create an empowering identity and website for the modern young woman, featuring a vibrant brand voice and an e-commerce platform. This platform will showcase a dynamic blend of inspiring content, expert advice, and the latest trends, alongside curated must-have products across various categories. The audience is invited to join a supportive community where women celebrate and uplift each other's passions and ambitions.

S O L U T I O N

  • V I S U A L M E S S A G I N G

    Create a bold, vibrant color palette that reflects energy and diversity

    Design a modern, versatile logo that embodies elegance, empowerment, and authenticity

    Craft a confident, inclusive tone of voice for all brand communications

  • D I G I T A L E X P E R I E N C E

    Design an intuitive, mobile-responsive website with a clean, contemporary aesthetic

    Design an attractive and easy-to-use product catalog

    Create detailed product pages with high-quality images, descriptions, and reviews

  • M A R K E T I N G

    Launch a social media campaign highlighting user success stories and brand values

    Collaborate with influencers and thought leaders to expand reach and credibility

 

R O L E

Executive Creative Director

R E S U L T S

An approach that blends warmth, and freshness, with an emphasis that you every day should be elevated to a celebration–leaving the brand to stand out from the crowd.

  • V I S U A L M E S S A G I N G

    A bold, energetic color palette featuring shades of magenta, watermelon, teal, and blue

    Modern, minimalist logo

  • D I G I T A L E X P E R I E N C E

    Clean, contemporary website layout with ample white space and high-quality imagery

    Exactly is a dynamic lifestyle platform designed to inspire, empower, and equip the modern young woman

    Our vibrant brand voice and curated e-commerce offerings create a supportive community where women can celebrate their passions and pursue their ambitions

  • M A R K E T I N G

    Social media presence focused on fostering meaningful conversations and sharing inspirational content

    Influencer partnerships with diverse, relatable women who embody Exactly’s values and nurtures the aspirations of modern young women