C L I E N T
Salesforce Dreamforce 23'
P R O J E C T
Visitor’s Center: Welcome to discover, explore, and connect
| Experiential
S I T U A T I O N
Attendees gateway
to connection
and innovation
It serves as the primary resource for attendees to gather essential information about the event, including schedules, session details, and venue maps.
Dreamforce is the vehicle that educates customers and prospects about new products and services, drives adoption, builds customer loyalty, and influences their pipeline.
George P. Johnson has partnered with Salesforce since 2009 when attendance was hovering around 19,000. Attendance for 2023 was over 40,000 registered attendees
3D Renderings
Photographs
C H A L L E N G E
Design the branded Visitor Center to incorporate feedback stations, seamlessly blending with the event’s National Park theme. Include staging, props, and decor to create a “national park” environment. This includes artificial rock walls, trees, grass, and even simulated sunlight and nature sounds.
S O L U T I O N
M U L T I - P U R P O S E D E S I G N
Incorporate elements of the Dreamforce National Park theme to create a cohesive transition from the entrance to the main event areas.
A large, touch-screen digital map display allows attendees to explore the event layout and plan their journey through Dreamforce 23'.
Strategically placed feedback stations with tablets
I M M E R S I V E A T M O S P H E R E
The zone needs to incorporate visual elements, sounds, scents, and textures
R O L E
Creative Director
R E S U L T S
M U L T I - P U R P O S E D E S I G N
95% of attendees reported a seamless transition from the entrance to main event areas
40% increase in social media posts featuring themed elements
I M M E R S I V E A T M O S P H E R E
90% of attendees rated the visual design as "highly immersive"
80% of attendees reported the nature sounds enhanced their experience
70% of attendees noticed and positively commented on the forest-inspired scents